VP of Marketing
Greater Boston Area
1 week ago
Demand generation: Build out the next version of our demand gen engine. Achieve strong, repeatable inbound lead generation at our next level of scale, significantly increasing the number of conversations/demos the sales team is doing and ultimately leading toward closed revenue.
Product marketing: Build and lead product marketing as an area of excellence, including strong messaging, positioning, buyer understanding, and sales enablement. We are creating a new product category, so stellar product marketing is central to how we win.
Team: Be a fantastic leader and manager of the Marketing team (currently 5 people). Create your vision for what our Marketing team should be, and build it out. Cultivate strong cross-functional relationships, especially with Sales, Product, and CS.