Vice President of Marketing
Greater Boston Area
3 months ago
Lead a world-class marketing organization.
Structure, organize, train, motivate and develop staff to maximize their performance against assigned duties.
Establish a robust demand generation program (i.e., email, display, SEM) as well as implement a lead nurturing and lead scoring strategy to drive customer acquisition.
Develop annual Marketing Strategy and execution plan, including: go to market strategy, new product launches, demand generation, thought leadership and program execution.
Clearly and effectively articulate the value proposition to drive sales enablement and maintain and create market awareness.
Define and implement scalable marketing strategies to drive market expansion and increase revenue in the target market segment of Small & Mid-Market Enterprises.
Create targeted and measurable campaigns and other content and communications strategies to build eminence and drive market awareness Prioritize marketing initiatives and customer segments that will maximize lead flow and revenue.