Sr. Director, Siemens Solutions Marketing
Greater Boston Area
6 days ago
Understanding different audiences within the Siemen’s ecosystem, what they value, the challenges they face, how they buy and how to create a solution that will resonate with them.
Solution Creation: Work with Siemens and Mendix Portfolio Team, product marketing, sales leaders, solution architects, expert services and channel partners to create integrated, global solutions and strategies that address specific, and pervasive customer needs and fuel substantial growth.
Positioning: Create compelling messaging and content including value propositions, strategic messaging, specific points of view and leadership proof points to raise awareness, drive competitive advantage and articulate business results.
Content creation: Develop and maintain marketing assets including web copy, solutions briefs, sales and customer presentations, training, videos, newsletters, FAQs, sales briefs and other assets as required.
Subject matter expertise: Serve as subject matter expert for your solutions.
Sales enablement: Deliver product and solutions playbooks and enable sales with assets, presentations and sales tools.
Competitive intelligence: Identify customer needs and buyer’s journey, conduct win/loss analysis and be the expert on your competition and monitor trends related to your solutions in the market.
Marketing campaign strategy: In conjunction with field marketing, plan and execute on the integrated marketing programs that drive demand for your solutions.