Director of ABM and Enterprise Demand Generation
Greater Boston Area
6 hours ago
You will lead and build out our campaigns team. This team will be responsible for email marketing, social media, paid marketing, co-marketing, content promotion, and using Drift on Drift.
You will manage top of the funnel demand generation and own our monthly, quarterly, and yearly lead goals (focused on CQLs -- Conversation Qualified Leads).
You will play the role of quarterback on the marketing team, helping us figure out which resources to allocate where and which campaigns we should be running.
You will be the one responsible for seeing the future and figuring out what our next 2-3 marketing channels might be.
And most importantly, you will be writing the playbook on Conversational Marketing. The campaigns you run and techniques you help develop here will be shared with thousands of Drift customers and marketers all around the world. You will quickly make a dent in the marketing world.