Vice President Demand Generation
Manage the demand generation team and define the overall strategy.
Develop multi-product, global demand generation plan, aligned with SmartBear’s objectives .
Prioritize the top campaigns to drive lead flow requirements, design, execute and measure demand generation programs including website, content marketing, online marketing, nurture, social media, blogs, syndication, and events.
Define audience targets and build and maintain the right contact database.
Optimize lead creation, qualification, and opportunity conversion and ensure successful follow through of qualified opportunities.
Ensure marketing programs are planned, coordinated, and executed across the sales and.
Establish and track measurable response rates, conversion rates, pipeline, and ROI for all
Provide clear and regular communication of demand generation activities throughout the