Clearly articulate your design choices and ground them in usability heuristics, WCAG 2.0 accessibility guidelines, and user research.
Establish governance and drive adoption of UX best practices to ensure consistency across applications.
Successfully engage and manage work within multiple initiatives while operating independently or within a team.
Experiment regularly - find data, make research plans, make prototypes (of all levels of fidelity and interactivity), run studies, analyze results, and take action.
Understand established interactive technologies and possess an undying thirst to learn about new ones.
Drive large-scale efforts to enhance the overall experience.
Define and work within visual themes based on your expert understanding of grids, typography, color, and design principles.