Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices. Our unmatched expertise, partnership, and breadth of products allow us to fine-tune solutions that meet the specific needs of everyone from solo practitioners to larger practices. With AI-enabled solutions that span practice management to electronic medical records and e-prescribing to billing, we help eliminate administrative complexity and create harmony between therapists, their clients, and the whole healthcare community.
Job Description
Ensora Health is seeking a visionary Vice President of Demand Generation to lead the strategy and execution of our growth initiatives within the healthcare SaaS market. This leader will design and scale a world-class demand generation engine that drives measurable business growth and deepens market penetration. The ideal candidate combines strategic thinking with creative marketing and data-driven execution, bringing proven success in scaling digital demand generation within healthcare IT or SaaS organizations.This is a high-impact role for someone who understands how to integrate technology, storytelling, and analytics to create meaningful engagement and accelerate revenue performance.
Responsibilities
Develop and execute a comprehensive demand generation strategy aligned with business objectives and focused on key segments across healthcare and therapy markets.
Lead cross-functional teams in designing and delivering high-impact campaigns across digital, email, events, paid media, and content marketing channels to drive lead generation and customer acquisition.
Use data and analytics to continually test, measure, and optimize campaign performance, ensuring the highest possible marketing return on investment.
Partner closely with Sales, Product Marketing, and Customer Success to align on target audiences, messaging, and lead management processes.
Oversee the development and refinement of lead nurturing programs through marketing automation, email, content, and social channels.
Build, maintain, and optimize the marketing technology stack to ensure a seamless and efficient demand generation process, including integration with Salesforce Marketing Cloud.
Manage the demand generation budget, ensuring strategic allocation of resources to maximize outcomes.
Provide leadership, mentorship, and development opportunities to the demand generation team, fostering a culture of collaboration, innovation, and performance.
Qualifications
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
Ten or more years of experience in demand generation or digital marketing, with at least five years in a senior leadership role, ideally within healthcare IT or SaaS industries.
Demonstrated success in building and executing demand generation strategies that have driven measurable business growth.
Strong analytical and data interpretation skills with a track record of improving marketing ROI and performance metrics.
Deep understanding of marketing automation, CRM systems, and digital marketing technologies, with hands-on experience managing complex MarTech ecosystems.
Excellent communication, collaboration, and leadership skills, with the ability to influence across departments and executive teams.
A creative and strategic thinker with a growth mindset and passion for finding new ways to engage target audiences and drive measurable results.
While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria.
The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate—apply today and let's explore the exciting possibilities together!
All your information will be kept confidential according to EEO guidelines.
At Ensora Health, Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.
We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community.
We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status.
Ensora Health is an equal opportunity employer.
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