Technology Business Analyst

The Technology Business Analyst will research and analyze improvement opportunities for digital marketing properties, conduct workflow analysis, prepare recommendations, and facilitate the implementation of technology solutions that enhance customer engagement and marketing performance. This role is crucial in shaping the future of our digital marketing technology landscape and ensuring that our systems align with marketing objectives and customer experience goals.

Position Responsibilities:

• Requirement gathering: Interpret and document business and functional requirements for digital marketing platforms, CMS, personalization tools, and analytics systems.

• Workflow Analysis: Research and document issues involving campaign execution, content publishing, and marketing analytics workflows.

• Solution Development: Analyze data and develop creative solutions for marketing technology; evaluate and recommend solutions aligned with marketing needs and best practices.

• Process Implementation: Coordinate recommended process changes, enhancements, and product implementations, including test plans to ensure successful implementation.

• System Mapping: Collaborate with Engineering and Architecture teams to create detailed system maps illustrating data flows between marketing platforms, CRM, and analytics tools.

• User Story Creation: Translate business and user requirements into Epics, Features, and User Stories.

• Design Facilitation: Facilitate design sessions with the project implementation team. Collaborates with HCD designers to improve the user experience of the product.

• Acceptance Criteria Construction: Determine the acceptance testing framework and standards to assess completed projects.

• Test Case Evaluation: Assist in translating User stories and use cases into test conditions and expected results for product, performance, and user acceptance testing.

Required Qualifications:

• Bachelor’s degree in Information Technology, Computer Science, or a related field.

• 3-5 years+ of experience in business systems analysis or a related field.

• Relevant certifications (e.g., CBAP, PMI-PBA) are a plus.

• In-depth understanding of business analysis principles and methodologies, and technological systems.

• Strong familiarity with marketing analytics and reporting tools.

• Understanding of SEO, GEO, AIO, personalization, and customer data platforms.

• Experience with digital marketing platforms (e.g., Adobe Experience Cloud, Salesforce Marketing Cloud).

• Strong understanding of agile methodologies and product management principles.

• Understanding of system design, analysis, and user testing best practice.

• Experienced using business analysis tools and techniques.

• Ability to cultivate relationships with key stakeholders representing a broad range of functions and levels.

• Strong analytical and problem-solving skills.

• Excellent communication and interpersonal skills.

• Ability to work collaboratively in a team environment.

• Proficiency in translating complex business requirements into technical specifications.

• Willingness to have decision-making authority, provide professional advice, and take a lead role in process or program execution.

• Ability to manage multiple priorities and projects simultaneously.

Preferred Qualifications:

• Familiarity with enterprise-level systems and applications.           

• Possesses a growth mindset challenging the status quo, demonstrates willingness to experiment and demonstrates open mindedness and flexibility to change 

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-JH

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify