The Role focuses on optimizing marketing performance through data analysis, pipeline analysis, strategic initiative execution, and collaboration with GTM teams.
Job Description
About UsHiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we've achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over ~4000 midsize and multinational companies.
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Airtasker, Fiverr, Go Cardless and VaynerMedia rely upon Bob to help them create the best work experiences for their people.
Come and be you with us Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that's bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we're waiting with open arms. Come join us.
Who we are
Hibob is seeking an Strategy and Insights Manager to join our GTM team, with a primary focus on optimising Marketing performance. In this role, you will lead strategic initiatives that drive marketing effectiveness, deliver actionable insights through data analysis, and ensure that processes align with our global business standards. By leveraging data driven insights, you will play a critical role in optimizing GTM operations, enhancing overall efficiency and supporting the growth of our organization.
What you'll do:
Job Requirements
What We're Looking For:
Benefits
Join our village
HiBob is a village filled with amazing people and we're especially proud of that. It's a place where Bobbers can be themselves. We're about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you'll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:
If this sounds like something you've been looking for, we'd love to have you. Come on, join our village!
About UsHiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we've achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over ~4000 midsize and multinational companies.
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Airtasker, Fiverr, Go Cardless and VaynerMedia rely upon Bob to help them create the best work experiences for their people.
Come and be you with us Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that's bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we're waiting with open arms. Come join us.
Who we are
Hibob is seeking an Strategy and Insights Manager to join our GTM team, with a primary focus on optimising Marketing performance. In this role, you will lead strategic initiatives that drive marketing effectiveness, deliver actionable insights through data analysis, and ensure that processes align with our global business standards. By leveraging data driven insights, you will play a critical role in optimizing GTM operations, enhancing overall efficiency and supporting the growth of our organization.
What you'll do:
- Data-Driven Decision Making & Insights: Take ownership of all marketing data, ensuring accurate tracking, attribution, and usability. Collaborate with Analytics, Finance and GTM teams to evaluate the effectiveness of marketing strategies, channels, and campaigns, using data to inform and guide decisions.
- Top of Funnel Forecasting & Pipeline Analysis: Play a key role in forecasting and analyzing top-of-funnel activities, ensuring accurate pipeline generation forecasts and tracking performance to enhance predictability and growth.
- Executive Communication: Establish and maintain effective communication channels with GTM leaders and stakeholders, ensuring alignment on performance metrics, operational efficiency, and overall effectiveness.
- Global Operational Alignment: Lead the execution of GTM strategies, developing regional expertise and ensure that global teams are aligned and processes run smoothly across all markets.
- Sales Enablement Partnership: Collaborate with Global GTM Enablement to support training and development initiatives, ensuring all teams are equipped with the necessary tools, resources, and knowledge to drive success.
Job Requirements
What We're Looking For:
- Bachelor's degree in Business, Finance, Information Technology or relevant work experience
- 4+ years of experience in Operations, Strategy, or Analytical roles
- Strong analytical skills with expertise in data analysis, advanced Excel, and understanding of data visualization tools like Tableau. SQL is a plus.
- Expertise in marketing automation (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and performance platforms (e.g., Google Analytics, LinkedIn), with a strong grasp of marketing funnels, lead nurturing, and customer lifecycle management.
- Proven ability to work independently, drive process improvements, and deliver clear solutions to complex problems.
- Excellent communication and collaboration skills, with the ability to work effectively with both technical and non-technical stakeholders.
- Experience in forecasting, pipeline analysis, and tracking funnel performance.
- A strategic thinker with a passion for continuous improvement and the ability to translate complex data into clear, actionable insights.
Benefits
Join our village
HiBob is a village filled with amazing people and we're especially proud of that. It's a place where Bobbers can be themselves. We're about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you'll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:
- Company share options plan
- We have a flexible hybrid working model
- Work from home allowance- to get your home office set up!
- Payment for sick leave from the first day
- 2 Social Impact days per year for volunteering
- Annual Headspace subscription and wellness benefits
- Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
- 10 bis or cibus/wolt- you get to pick!
- Transportation allowance
- Dog-friendly
- Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
- Fun company and team social events (locally and virtually with our global teams)
- Bob balance days - 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter
If this sounds like something you've been looking for, we'd love to have you. Come on, join our village!
Top Skills
Excel
Google Analytics
Hubspot
LinkedIn
Marketo
Salesforce
SQL
Tableau
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