Sr. Strategic Customer Marketing Manager

Posted 9 Days Ago
Easy Apply
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Remote
135K-145K Annually
Senior level
Healthtech • HR Tech • Kids + Family • Other • Social Impact • Telehealth
Carrot Fertility is the leading global fertility care platform.
The Role
The Senior Strategic Customer Marketing Manager will lead multi-channel marketing campaigns to enhance member enrollment and client engagement, develop marketing strategies for major clients, and collaborate across teams to drive user acquisition and growth.
Summary Generated by Built In

About Carrot:

Carrot Fertility is the leading global fertility and family-building platform providing care for everyone, everywhere. Trusted by more than a thousand multinational employers, health plans, and health systems, Carrot's comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide. From maternity through menopause and pre-pregnancy through parenting, Carrot is dedicated to expanding access and improving outcomes. Carrot empowers members with compassionate, personalized, and inclusive support.

The Role: 

Carrot is seeking a Senior Strategic Customer Marketing Manager to lead the strategy and execution of multi-channel customer marketing campaigns that will accelerate member enrollment (through a combination of email, digital, direct mail, and other channels) with a focus on relationship-building and client consulting.

This role will be responsible for developing thoughtful marketing strategies for a specific portfolio of Carrot’s largest Strategic and Health Plan customers focused on attracting, exciting, and engaging eligible employees or health plan members. This includes consulting on marketing best practices, persuading clients to adopt our marketing strategies, quickly establishing credibility internally and with clients as a marketing expert, building and maintaining key growth KPIs, fielding relevant requests from Carrot customers, and ultimately leading strategy to drive optimal user acquisition.

The ideal candidate has an entrepreneurial spirit, a passion for health and technology, the ability to work cross-functionally with internal and external stakeholders, and a successful track record consulting with and leading large customers through marketing strategies that are proven to drive user acquisition, growth, and ROI.

The Team: 

The Growth and Engagement team consists of high performers dedicated to ensuring eligible employees or health plan members are aware of the Carrot benefit, how to enroll, and how to maximize its value to drive sustainable and predictable engagement, retention, revenue, and clinical outcomes. This role will report to Carrot’s Director of Strategic Customer Marketing, with close collaboration with Carrot’s Commercial, Implementation, and Customer Success teams.

Minimum Qualifications: 

  • 7+ years of experience working with and consulting senior HR leaders 
  • Ability to develop and nurture deep relationships with employer and health plan customers, partners, and internal stakeholders
  • Demonstrated experience sharing marketing best practices with customers, creating omnichannel marketing plans and strategies, and persuading customer adoption of our marketing strategies and best practices
  • Proven experience in leading and piloting innovative marketing tactics that resulted in increased user acquisition and engagement, and swiftly scaling winning strategies
  • Critical thinking skills to evaluate gaps and partner cross-functionally to refine solutions that solve for both Carrot and the customer’s needs
  • A partner-oriented growth mindset, with the ability to understand both Carrot and the customer’s business needs and suggest initiatives and plans that deliver against both objectives.
  • Stellar project management and prioritization skills with mastery of the details; you’re able to manage multiple projects at any given time with the trustworthiness to execute on schedule at high velocity and enjoy putting processes in place to scale and work more efficiently
  • Strong communication and presentation skills, using data to influence internal and external stakeholders
  • Curiosity; you are unafraid to ask questions and have an insatiable desire to ask “why” and/or figure it out
  • Track record of quickly building internal and external stakeholder credibility,  influence, and trust as a marketing expert
  • Ability to troubleshoot and problem-solve across teams, often quickly and on the fly
  • A strong consumer marketing background is essential – experience consulting with Fortune 500 companies is a plus
  • Experience in B2B2C healthcare or health tech is a plus
  • Some knowledge of Asana, Salesforce, and Domo is a plus

Compensation: 

Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. The starting base salary for this position will range from $135,000.00 - $145,000.00. Actual compensation may vary from posted base salary depending on your confirmed job-related skills and experience.

Why Carrot?

Carrot has received national and international recognition for its pioneering work, including Best Diversity, Equity, & Inclusion Product from the Anthem Awards, Fast Company's Most Innovative Companies, CNBC's 100 Barrier Breaking Startups, and more. Carrot is regularly featured in media reporting on issues related to the future of work, women in leadership, healthcare innovation and diversity, equity, and inclusion, including MSNBC, The Economist, Bloomberg, The Wall Street Journal, CNBC, National Public Radio, Harvard Business Review, and more. 

Carrot teams span more than 40 states across the United States and dozens of countries around the world. Carrot has received numerous workplace awards, including Fortune's Best Workplaces in Healthcare, Quartz’s Best Companies for Remote Workers, and Great Place to Work and Age-Friendly Employer certifications. Learn more at carrotfertility.com.

 

What the Team is Saying

Kristina Flippen
Nic Schisler
Sarah Burke
Nick Kim-Skenderian
Lauren Schindel
Lauren
Dan
Phil
Rose
The Company
Boston, MA
440 Employees
Hybrid Workplace
Year Founded: 2016

What We Do

Carrot Fertility is the leading global fertility care platform, serving people of every age, race, income, sex, sexual orientation, gender, marital status, and geography. Trusted by hundreds of multinational employers, health plans, and health systems, Carrot's comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide. Whether there is a need for care through fertility preservation, male-factor infertility, pre-pregnancy, IVF, pregnancy and postpartum, adoption, gestational surrogacy, or menopause, Carrot supports members and their families through many of the most memorable and meaningful moments of their lives.

Why Work With Us

Carrot is a remote-first company with teams in more than 40 states across the United States and dozens of countries around the world. It has received numerous workplace awards, including Fortune's Best Workplaces in Healthcare, Quartz’s Best Companies for Remote Workers, Great Place to Work and Age-Friendly Employer certifications.

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Carrot Fertility Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At Carrot, we are a remote-first company. We are proud to have employees located across the globe, some of whom work from our office spaces in Des Moines, Iowa, and London, England. We also partner with coworking companies to provide flexible spaces.

Typical time on-site: Flexible
Boston, MA

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