Sr. Marketing Manager, Product-Led Growth

ABOUT SORTLY
Sortly is a simple, multi-device inventory management solution. Our visual & intuitive approach to inventory enables thousands of SMBs and teams within iconic corporations, government entities, music bands & sports teams to stay on top of their consumables, assets, and material things. With over 8,000 five-star ratings in the App Store and a net promoter score greater than 55, our impressive growth has primarily been driven by organic sources and word of mouth. We are profitable, financially independent, and primed to scale within our $20B market! We are proudly a distributed and remote-first company since inception with teams across 4 countries.

OUR VALUES

Real - We lead with authenticity, show transparency through being honest and clear, and take accountability by owning our actions and outcomes.

Inspiring - We think big, empower others to achieve their best, and celebrate wins by recognizing large and small contributions.

Smart - We demonstrate First Principles thinking by always asking “why” and seek to understand deeply, embrace growth mindset and drive decisions with data. 

Empathetic - We are humble and listen with an open mind, show up mentally and emotionally to make others feel valued, and consider how our actions impact others.

ABOUT THE ROLE
As Sr. Marketing Manager, Product-Led Growth, you'll be the strategic catalyst behind Sortly's next phase of explosive growth, architecting and executing innovative strategies that unlock sustainable user acquisition, activation, retention, and expansion at scale. This is a high-impact role for a product-led growth marketing visionary who thrives on finding untapped opportunities and turning them into scalable growth engines.

You'll own the evolution of our growth strategy beyond traditional marketing channels, pioneering product-led growth initiatives, building sophisticated lifecycle marketing programs, and establishing experimentation frameworks that drive compounding results. This position combines analytical rigor with creative problem-solving, requiring someone who can identify growth levers others miss and execute rapid experimentation cycles that deliver measurable impact.

Working at the intersection of marketing, product, and data, you'll have the unique opportunity to shape how Sortly scales - building growth infrastructure and strategies that will drive sustainable competitive advantage in our market.

WHAT YOU'LL DO
Product-Led Growth Strategy & Experimentation: Develop comprehensive PLG frameworks and rapid experimentation processes to test and scale growth opportunities across awareness, acquisition, activation, retention, expansion, and referral.

Lifecycle Marketing: Create automated marketing campaigns and user flows leveraging tactics including in-app messaging, push notifications, and email that drive engagement, reduce churn, and maximize customer lifetime value.

Data-Driven Optimization: Analyze user behavior, cohort performance, and growth metrics to identify bottlenecks and opportunities, translating insights into scalable product-led growth strategies.

Cross-Functional Collaboration: Partner with product, engineering, and data teams to build growth features, measurement capabilities, and experimentation infrastructure.

Performance Measurement: Establish comprehensive PLG measurement frameworks focused on sustainable, compounding growth metrics including activation rates, retention, and CAC/LTV optimization.

WHAT YOU BRING

Growth Marketing Expertise:

• 5–7+ years of product-led growth or lifecycle marketing experience with demonstrated success scaling user acquisition, activation, and retention in B2B SaaS environments
• Proven track record of discovering and scaling growth channels and strategies such as in-product virality, self-serve conversion, and user-driven adoption
• Deep expertise in experimentation, advanced A/B testing methodologies, and product-led growth principles
• Strong background in lifecycle marketing, user onboarding optimization, and retention strategy
• Advanced proficiency in analytics tools, experimentation platforms, and marketing technology stacks
• Exceptional analytical and creative problem-solving abilities with a talent for identifying growth opportunities across complex customer journeys
• Growth mindset with insatiable curiosity about user behavior and market dynamics
• Natural collaborator who can influence across product, engineering, and leadership teams
• Experience in inventory management, asset tracking, or related B2B software solutions is strongly preferred

WHY JOIN SORTLY

• Opportunity to work with a passionate and dedicated team
• A culture that fosters innovation, growth, and collaboration
• Competitive salary and benefits package
• Chance to make a significant impact on the future of inventory management
• Annual off-site retreats
• Home office stipend
• 401k match
• Yearly learning and development reimbursement

Annual Salary: $140,000 - $190,000

The salary band outlined above reflects compensation levels that are competitively benchmarked based on geographic location. Where an individual may fall within this band is determined by market data specific to their location, ensuring fairness and alignment with our compensation philosophy.