Sr Integrated Marketing Manager

At T-Mobile, we invest in YOU!  Our Total Rewards Package ensures that employees get the same big love we give our customers.  All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

As a Senior Integrated Marketing Manager, you will lead enterprise-level marketing planning and execution across all channels and functions—driving alignment between LOBs, Product, Retail, Digital, Media, and Sponsorship teams. This role is responsible for defining and handling the comprehensive marketing plan that integrates paid, owned, and earned channels to deliver on both commercial and brand fame objectives. You will orchestrate planning across enterprise functions, ensuring that campaigns are unified under a centralized calendar of milestones, key moments, and annual brand cycles (annual, quarterly, and Brand Fame initiatives). Strategic collaboration with go-to-market (GTM), creative, media, and strategy partners will be crucial to ensure clarity, consistency, and governance across the organization.

Responsibilities:

• Lead enterprise functional planning to ensure cohesive go-to-market integration across all marketing channels and business functions (Product, Retail, Digital, T-Life, Media, Sponsorship).
• Drive development and governance of integrated marketing strategies and plans that align to commercial goals while advancing brand fame and organizational transformation.
• Establish and lead a centralized planning calendar, artifacts, and achievements to ensure alignment and accountability across functions.
• Partner closely with leadership across commercial and brand teams to align campaign priorities, resource allocation, and timelines to deliver on business outcomes.
• Collaborate with brand strategy, internal creative, and agency partners to produce elite communications that reinforce T-Mobile’s brand positioning and amplify brand fame moments.
• Integrate insights, analytics, and segmentation to inform planning and performance tracking, ensuring continuous learning and optimization across marketing programs.
• Partner with media, GTM, and strategy teams to ensure enterprise-level coordination, clarity of ownership, and effective governance of marketing execution.
• Mentor and guide peers and cross-functional teams to drive operational excellence and marketing innovation.

Education and Work Experience:

• Bachelor's Degree (Required)
• Master's/Advanced Degree (Preferred)
• 7-10 years Marketing experience in authoring and delivering national integrated marketing plans
• 2-4 years Delivering omni/multi-channel integrated campaigns at scale

Knowledge, Skills and Abilities:

• Enterprise Planning & Governance – Consistent track record to lead cross-functional planning cycles, maintain centralized marketing calendars, and coordinate across multiple teams and functions
• Brand Strategy & Fame Building – Strong understanding of brand architecture and experience in developing campaigns that create cultural impact and drive brand fame
• Leadership & Collaboration – Skilled at leading through influence, facilitating alignment across diverse collaborators, and driving clarity in complex organizational structures
• Integrated Campaign Leadership – Deep experience in end-to-end campaign development including strategy, segmentation, targeting, creative development, and measurement

• At least 18 years of age
• Legally authorized to work in the United States

Travel:
Travel Required (Yes/No):
DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No

Base Pay Range: $109,200 - $196,900

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ331243¶dox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records.