Sr. Digital Product Manager - Cat.com

Career Area:
Technology, Digital and Data
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
When you join Caterpillar, you're joining a global team who cares not just about the work we do, but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Job Summary:
In Cat Digital, we serve our customers and dealers by building industry-leading digital solutions. We are building a new team to deliver best-in-class customer-facing experiences that match customers to our industry-leading range of machines, engines, power systems and other primary products. We are looking for an experienced, strategic product leader to lead a team of digital product specialists responsible for bringing these experiences to life for our customers.
The ideal candidate has experience leading product teams through planning and delivering experiences such as conversion-focused enterprise websites, apps and/or eCommerce solutions for industries such as manufacturing, automotive, retail or other B2B enterprises.
What You Will Do:

• Leads a team of 6-8 experienced team members across roles such as Product Managers, Product Owners and Business Analysts
• Leads discovery, strategy and solution design activities for customer journeys delivered within our cat.com channel
• Responsible for overseeing transformation of cat.com as part of a Product Management leadership team
• Manages prioritization of epics, features and enhancements for both existing and future state backlogs
• Partners upstream with Caterpillar's business units to understand marketing strategy, commercial plans and product priorities
• Partners downstream with Application Engineering, Platform and AI teams to develop and deploy new features and new releases on schedule
• Drives a culture of teamwork, inclusion & connection, and focuses on ensuring the team prioritizes meaningful, impactful work

What You Will Have:
KEY SKILLS:
Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.

• Prioritizes features based on knowledge of the customer and impact to the business
• Analyzes and discusses strategic and tactical approaches with key stakeholders, often translating complicated technical concepts into simple, non-technical language
• Coaches others in decision-making models, processes, and practices
• Anticipates potential issues to enable effective decision-making when quick action is required

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

• Adapts documents and presentations for the intended audience
• Demonstrates both empathy and assertiveness when communicating a need or defending a position
• Communicates well to all audiences, including team members, peers, leaders and executives
• Employs appropriate methods of persuasion and compromise when working with stakeholders

Digital Product Business Knowledge: Knowledge of and experience with the business aspects and operation of a digital product; ability to manage current uses, future plans, and product vision.

• Drives functional enhancements and anticipates new opportunities and needs
• Ideates about future-state enhancements based on industry trends
• Ensures feedback from current and potential users, analysts and users of competitive products
• Manages conflicts between business units, sales, marketing, and engineering teams
• Plays a key role in analyzing and dealing with unusual and complex customization needs
• Defines and communicates product strategy, vision and functional roadmap
• Has experience with multiple products or multiple releases of a critical product

Marketing Strategy and Positioning: Knowledge of market research, segmentation, and channels; understands marketing strategies, objectives, and tactics

• Works with both enterprise and business unit marketing teams to understand marketing strategy and priorities
• Drives lead generation and conversions tied to business outcomes and customer demands

Considerations For Top Candidates:

• Minimum of 2 years leading teams responsible for product management, digital marketing and/or software engineering tied to websites or mobile apps.
• Minimum of 5 years with responsibility for execution in a product management and/or marketing organization
• Minimum of 8 years experience working within a complex, matrixed organization and across roles by leading and influencing without formal authority
• Proven experience coaching and developing employees, ensuring they are being cared for both personally and professionally
• Proven ability to build relationships, network internally and influence senior / executive level leadership
• Financial acumen and budget management experience
• 4-year college degree, or a minimum of 15 years of digital product experience as an equivalent
• Experience managing UX and design for customer-facing digital experiences
• Deep expertise working across the Caterpillar matrix and dealer network
• Understanding of Caterpillar's product management processes
• Technical acumen and understanding of Content Management Systems such as Adobe Experience Manager Sites

Understands goals and KPIs for business unit marketing campaigns and makes recommendations based on site analytics and insights
Coaches on the development strategy for specific markets and specific products.
Other Details:
Preferred locations include: Peoria, IL Chicago, IL , Cary, NC, Dallas, TX, Denver, CO - relocation is available to any of these locations
Regular travel of up to 25% of working time may be required as part of the role
Sponsorship is not available for this role
What You Will Get:
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
About Caterpillar
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.
Summary Pay Range:
$156,000.00 - $253,560.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

* These benefits also apply to part-time employees
Relocation is available for this position.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.
Posting Dates:
November 7, 2025 - November 17, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
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