Sr. Content Marketing Manager

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Our mission is to advance product innovation with metal 3D printing. Current metal 3D printers are out of reach for most engineers and designers. They are industrial, cost-prohibitive, and can be dangerous. We are making an affordable, office-friendly system so that every design and engineering team has the ability to 3D print with metal.

Desktop Metal is located 30min outside of Boston. We've raised $100 million from investors that include Google, BMW, NEA, KPCB and GE, and have put together a talented team of engineers, materials scientists, and startup veterans. Join us as we change the way products are designed and produced with metal.

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Desktop Metal is seeking a highly motivated Sr. Content Marketing Manager to develop and execute content across the entire customer lifecycle. Working closely with the marketing team, engineering team, and customers, you will write and develop content across a variety of media types to bring our brand to life. 

"Content" at Desktop Metal covers any owned media. This includes blog posts, product videos, infographics, documentary-style customer profiles, "how-to" videos and articles, website copy, whitepapers, and on-boarding documents. We are defined by the parts our metal 3D printing systems produce and the problems they solve. Your job will be to translate the benefits of DM systems for potential customers, to provide helpful content for existing customers, and to tell the stories of parts and the products they enable. 

This role will be instrumental in establishing Desktop Metal’s voice. You should have strong fundamentals of content production including writing and editing skills across multiple mediums. Working with our in-house photographer and designer, you will join a small team of experts creating world-class content. 

ABOUT YOUYou are an experienced content marketing professional who can roll up their sleeves to develop compelling content strategies and stories. You are a creator who wants to shape a brand at a startup and who loves how things are made. You are a writer with direct experience bringing content to life in production.

You are a voracious learner and can quickly become trusted to understand complex technology well enough to write about it. This is not a technical writing job but the content and audience are technical—they are engineers and executives at the world’s leading companies. You have passion for how things are made and understand how to connect with this audience. You know when to bring SMEs in and how to leverage them in content. You are comfortable testing content quickly and adjusting as you learn.

You are a storyteller. Our metal 3D printing systems unlock possibilities for designers and engineers—from creating new products to finding new solutions for old problems (eg. how to replace critical parts on an oil rig in the middle of the ocean). You’re able to deliver a clear and accurate description of the “how” while keeping hold of the “why”; always connecting our technology to its broader context in life. Creative quality is critical.

Responsibilities:

  • Oversee all owned content from concepting to writing to production
  • Work with subject matter experts to create accurate copy that explains the benefits of DM
  • Translate our value proposition into content themes and assets that drive awareness and increase engagement and conversion
  • Understand and create strategies for SEO/SEM
  • Establish content KPIs, analyze content performance and iterate across channels
  • Participate in helping craft thought leadership content & initiatives
  • Partner and work with internal resources and vendors/agencies to successfully produce content
  • Help define content goals and desired outcomes based on business objectives and demand generation priorities
  • Gather solid understanding of Desktop Metal products and underlying technologies
  • Be responsible for establishing content related taxonomy and metadata

Desired Skills:

  • 5-8 years of experience writing / creating impactful content across multiple channels and types
  • Portfolio that reflects the breadth of work and quality required
  • Demonstrated ability to achieve accuracy, clarity, and creativity with complex topics
  • Seasoned project management skills, a strong sense of initiative, attention to detail and the ability to work under pressure, while juggling and meeting multiple deadlines
  • Ability to translate stories to multiple media
  • Proven ability in understanding and synthesizing product knowledge into information and relevant content assets
  • Experience in engineering a plus
  • 3D printing experience a plus
  • Technical degree (eg. MechE, EE, CS) a plus

Please include a website, PDF, or link to content / writing samples. Applications without a portfolio or work samples will not be considered.

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Location

63 Third Avenue, Burlington, MA 01803

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