Social Media Specialist / Expert

We are seeking a dynamic and creative Social Media Specialist/Expert to join our team. The ideal candidate will be responsible for developing and implementing our social media strategy to increase our online presence and improve our marketing and sales efforts. You will work closely with the marketing and sales departments to ensure cohesive and effective brand communication across all channels.

Key Responsibilities

• Strategy Development: Develop, implement, and manage our social media strategy.

• Content Creation: Create, curate, and manage published content (images, video, written) cross multiple platforms (e.g. Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).

• Audience Engagement: Engage with followers, respond to inquiries in a timely manner, and monitor customer reviews.

• Campaign Management: Plan and execute social media campaigns and promotions.

• Analytics and Reporting: Track and analyze key performance metrics and provide actionable insights.

• Community Building: Build and nurture relationships with online communities and client advocates.

• Brand Voice: Ensure consistent messaging and brand voice across all platforms.

• Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices.

• Collaboration: Collaborate with other departments (e.g., marketing, sales, customer service) to manage reputation, identify key players, and coordinate actions.

• Compliance: Ensure compliance with legal, privacy, and ethical standards in social media communications.

• Media Buying: Work with media budgeting and execution of paid/ boosted contents

Qualifications

• Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

• Experience: 4-5 years of experience in social media management or related roles.

• Technical Skills: Proficiency in social media platforms and tools (e.g. Hootsuite, Buffer, Sprout Social, Notion, Monday.com). Knowledge of SEO, web traffic metrics, and social media KPIs.

• Experience with content creation tools (e.g. Adobe Creative Suite, Canva).

• Soft Skills: Excellent written and verbal communication skills. Strong organizational and multitasking abilities. Creativity and a keen eye for visual aesthetics. Analytical mindset with problem-solving capabilities.

• Personal Attributes: A proactive and self-motivated attitude. Adaptability and flexibility in a fast-paced environment. Strong team player with collaborative skills.

• Preferred Qualifications: Certifications: Certification in Social Media Marketing or related fields. Additional Skills: Experience with paid advertising on social media (e.g. Facebook Ads, Instagram Ads).