Senior Product Marketing Manager

Posted 7 Days Ago
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Hiring Remotely in United States
Remote
Senior level
AdTech • Cloud • Marketing Tech • Software • Analytics • Automation
We are Acquia. We are building for the future of the web, and we want you to be a part of it!
The Role
The Senior Product Marketing Manager will develop and execute go-to-market strategies for Acquia’s Customer Data Platform, working collaboratively with multiple teams to identify opportunities, create content, enable sales, and monitor success metrics. The role requires strong communication skills and a focus on product retention and growth in collaboration with partners and other departments.
Summary Generated by Built In

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.

Headquartered in Boston, MA, Acquia is a Great Place to Work-CertifiedTM company, is listed as one of the world’s top software companies by The Software Report, and is positioned as a market leader by the analyst community. We are Acquia. We are building for the future and we want you to be a part of it! 


Career Exploration at Acquia 

Our recruitment process is designed to empower you in making the most informed decisions. Acquia is committed to providing an inclusive, transparent, efficient, and educational interview experience that cultivates exploration into career opportunities at Acquia

You will discover the opportunity to grow your career here and learn from a global team that empowers you to exceed boundaries and achieve the extraordinary

Summary:

The Senior Product Marketing Manager, Optimization manages the product marketing programs for the Optimization and Insights products. You will report directly to the Director, Product Marketing and work collaboratively with the product management team, marketing communications and the performance marketing team to ensure the most effective plan to grow revenue for the company.  

Key responsibilities include:

  • Developing go-to-market (GTM) strategies for the product families you’re aligned to. This includes collaborating with the Global Marketing and Product Team on:
    • Identifying the market opportunity and target buyer personas
    • Defining the routes to market
    • Developing GTM plans and messaging/positioning
    • Validating the approach
    • Working with a cross-functional team to implement the plan
    • Driving sales pipeline
    • Tracking and monitoring the success of the plan and revenue for the product
  • Working with the marketing team to develop thought leadership and demand generation content, including website content, videos, interactive content, ebooks, and more
  • Working with the analyst and media relations team to gain valuable insights and advance Acquia product coverage in the relevant categories
  • Preparing and delivering presentations as a subject matter expert at live events and webinars 
  • Working with the sales enablement team to develop sales content and ensure the field sales team is equipped to sell
  • Working with the product team to feed field and analyst input back into the product  roadmap
  • Working with the Account Management /Customer Success Management teams to ensure product retention and growth within the customer base
  • Working with the relevant partners to maximize revenue potential
  • Assisting the field in individual deals and sales strategy where appropriate
  • Understanding the competitive landscape for a specific product category and how we position against a given set of competitors
  • Drive cross sell of Optimization products in the installed customer base with supporting messaging and campaign strategy and deliverables.
  • Drive Digital Experience Optimization new logos and expansion with the goal of increasing ARR

Requirements:

  • Background in digital experience optimization space including strong understanding of the competitive landscape
  • Experience with a combination of key aspects of product marketing (e.g., evangelism, analyst relations, content creation, sales and partner enablement, etc.)
  • Proven impact on core business KPIs
  • Proven success working with cross functional teams for strategic company initiatives
  • Strong communication skills, including written and speaking

Acquia is proud to provide best-in-class benefits to help our employees and their families maintain a healthy body and mind. Core Benefits include: competitive healthcare coverage, wellness programs, take it when you need it time off, parental leave, recognition programs, and much more! 

Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.

Interested residents of Colorado may contact [email protected] as it relates to regulation C.R.S. § 8-5-201. Information regarding benefits are linked here.

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The Company
Boston, MA
1,100 Employees
Hybrid Workplace
Year Founded: 2007

What We Do

Acquia is the open digital experience company. We provide the world's most ambitious brands with products built around Drupal to allow them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community and collaboration — giving our customers and partners the freedom to build tomorrow on their terms.

Headquartered in the U.S., we have been named one of North America’s fastest growing software companies by Deloitte and Inc. Magazine, rated a leader by the analyst community, and named one of the Best Places to Work by the Boston Business Journal. We are Acquia. We are building for the future and we want you to be a part of it!

Why Work With Us

At Acquia we value the differences in our life experiences and viewpoints. We believe that cultivating and supporting a diverse team globally is directly tied to our success as an organization, fueling greater innovation, productivity and business outcomes. We make it possible for all Acquians to make a lasting impact.

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Acquia Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
Boston, MA

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