Senior Customer Relationship Marketing Manager

Sorry, this job was removed at 04:08 p.m. (EST) on Tuesday, Sep 24, 2024
Be an Early Applicant
Boston, MA
Hybrid
7+ Years Experience
eCommerce • Healthtech • Pet • Retail • Pharmaceutical
At Chewy, our mission is to be the most trusted and convenient destination for pet parents and partners, everywhere.
The Role

Our Opportunity:

Chewy is looking for a customer-centric and data-driven Senior CRM Marketing Manager who will develop and manage engagement campaigns for Chewy’s most active and pet-obsessed customers to join our team based in Plantation FL, Seattle WA, or Boston, MA. This role will be responsible for the planning, execution, and measurement of promotional and triggered email, push, and in app campaigns that increase customer engagement and drive incremental sales. They will also play a central role in facilitating the optimization and launch of automated email programs, segmentation and personalization strategies, across app, website, and direct mail.

What You'll Do:

  • Implement a multi-channel roadmap based on overall life-cycle marketing with an emphasis on email campaigns to drive the food business at Chewy.
  • Run complex A/B and multivariate testing across emails and journeys to determine incrementality and optimal sequencing.
  • Work with internal product marketing resources to ensure essential technical steps are taken for list selection, segmentation, and tracking
  • Deep dive different data streams to ensure correctness of targeting
  • Build sensitivity models to size opportunity and risk associated with proposed initiatives
  • Work with experimentation team to craft strategic vision and roadmap for automation.
  • Leverage CRM data to drive a personalized and contextual experiences to increase customer engagement
  • Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learnings
  • Drive a costumer first approach to all experiences
  • Effectively partner across the organization: integrated marketing, engineering, product management, merchandising and supply chain
  • Be knowledgeable on email and push best practices, technologies, and trends
  • Work with data science and experimentation team to create and implement advanced customer segmentation models to improve audience targeting.

What You'll Need:

  • A passion and track record for customer-centric marketing
  • 7+ years of email and/or direct marketing experience; ecommerce preferred
  • Bachelors degree, Masters a plus
  • Data-driven and analytical with strong ability to interpret and identify insights through data
  • Hands-on experience designing and implementing campaigns through an enterprise ESP (ideally Braze)
  • Deep understanding on how to enable behavioral, demographic and transactional to drive personalization
  • Experience with an email optimization and personalization platforms and project management tools (JIRA) required
  • Strong communication skills (verbal and written) with ability to clearly articulate information that influences data-driven business decisions
  • Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail
  • Proven experience in an email management function and outstanding attention to detail
  • Be knowledgeable on email best practices, technologies, and trends
  • Knowledge of SQL, Tableau and other data analytics tools
  • Experience working with a Customer Data Platform (CDP)
  • Understanding of incrementality testing, statistical significance, and lifetime value

Bonus:

  • E-commerce or CPG marketing background is a plus
  • Experience working with Braze or Moveable ink
  • Knowledge of the pet food industry

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].


If you have a question regarding your application, please contact [email protected].


To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.

What the Team is Saying

Olivia
Orlatha
Brandon
Greg
Mark
Victoria
Sumit
Zack
The Company
Boston, MA
20,000 Employees
Hybrid Workplace
Year Founded: 2011

What We Do

At Chewy, our mission is to be the most trusted and convenient destination for pet parents and partners, everywhere. We view pets and pet parents as family, and are obsessed with meeting their needs and exceeding customer expectations through every interaction. Behind the scenes, our talented teams are made up of innovators, delighters, big-thinkers and of course, passionate pet people—creating a place where you'll be empowered to build, grow and unleash your fullest potential.

Launched in 2011, we offer the personalized service of a neighborhood pet store alongside the convenience and speed of e-commerce. Customers love shopping our wide selection of products of more than 100,000 products (including our Private brands and prescription Rx food and Rx medication products), which we offer at competitive prices, fast 1-2 day shipping and around-the-clock convenience that only e-commerce can offer.

Chewy’s commitment to customer service is the core of our brand, and our customers love us for it. We “WOW” pet parents through 24/7 assistance, advice and encouragement every day of the year. We make pet parenting easy with our convenient Autoship subscription program—which allows our customers to schedule their orders, so they never run out of their pet food, supplies and medication they need.

As an e-commerce company, product innovation drives our operations, and our team is constantly striving to find new and better ways to improve our customers’ experience. From an easy­-to-­navigate website and highly rated mobile apps, to detailed order tracking and personalized “Pet Profile” features, we are transforming the way pet parents shop.

Why Work With Us

We're proud to be one of the fastest growing e-commerce companies of all time.

With growth comes the exciting opportunity to be a part of a world-class organization of engineering, product, and design team members, responsible for driving our latest innovations and designing "out-of-the Chewy box" experiences.

Gallery

Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery

Chewy Teams

Team
Chewy Boston Office
About our Teams

Chewy Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
Boston, MA

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account