Senior Content & Social Media Marketing Manager

Posted 11 Days Ago
Be an Early Applicant
Remote
5-7 Years Experience
Big Data • Enterprise Web • HR Tech • Information Technology • Software • Analytics • Cybersecurity
Immersive Labs helps you continuously assess, build, and prove your cyber workforce resilience.
The Role
The Senior Content & Social Media Marketing Manager will lead the development and execution of content marketing programs supporting demand generation and brand awareness. Responsibilities include managing editorial calendars, producing content across channels, enhancing brand awareness, analyzing content effectiveness, and collaborating with cross-functional teams.
Summary Generated by Built In

A product you can believe in. Immersive Labs is the leader in people-centric cyber resilience
We have an exciting vision for cybersecurity - one that puts people at the center of cyber. Our cyber resilience SaaS platform is an agile, hands-on solution that helps teams continuously assess, build, and prove cyber capabilities through real-life simulations, rather than one-off training sessions.
We help the world's biggest brands like Citi, Pfizer, Daimler, Humana, and HSBC, protect their revenues and brand reputations.
Founded in 2017 from a cargo container in Bristol, UK, Immersive Labs has progressed to the global stage and has secured over $180 million of funding.
The Role
We are looking for a passionate Senior Content & Social Media Marketing Manager to join our rapidly growing team here at Immersive Labs. In this role, you will work for the Senior Director of Marketing Communications and Content - as well as with other cross-functional teams - to develop and execute our content and social media marketing programs supporting demand generation and brand awareness. You will be responsible for managing an editorial calendar and producing a steady stream of impactful blog and social media posts, whitepapers, eBooks, videos, infographics, and other content assets across channels to help build our Cyber Workforce Resilience category.
In this role, you will collaborate with internal and external experts and customers to define the buyer's journey and use key learnings to create effective thought leadership and tactical content.
This role represents an incredible opportunity to showcase your creativity through digital storytelling, help the industry better understand a brand-new class of cyber-risk reduction and workforce readiness, and have a meaningful impact on our innovative company.
What You'll Do

  • Work closely with marketing, research and specialist team leads to deliver integrated digital content that supports the wider business Objectives and Key Results - from creation to delivery
  • Help develop and own strategic content marketing and social media marketing editorial calendars
  • Manage our Linkedin and X (Twitter) channels in partnership with our People team
  • Serve as a lead project manager for content marketing initiatives
  • Execute projects that enhance brand awareness, reputation and position within our marketplace
  • Measure and analyze content effectiveness to continually improve the impact of our content marketing programs
  • Institute processes and procedures to improve content production efficiency and scale, including organizing and curating content so that it is easily accessible to other internal teams
  • Keep up-to-date with content and social media marketing best practices, especially in the cybersecurity space


Who You Are

  • Ample experience developing impactful digital content, preferably within the cybersecurity space
  • Experience analyzing content effectiveness via content views, leads generated, MQLs, SQLs, and Marketing-generated deals
  • Ability to translate otherwise complex concepts into compelling narratives, including using data to develop compelling stories
  • Customer-centric approach, including creatively building intrigue and exciting current and future customers
  • Exceptional writing and editing proficiency
  • Outstanding project management skills and experience
  • Understanding of high-growth technology company culture/business strategy
  • Experience working within WordPress and other social tools
  • Strong business acumen and professionalism
  • Ability to be a self-starter and problem-solver


Immersive Labs' growth has been fueled by the values that underpin everything we do, here's how they relate to this role:

  • Drive - We are innovators and market-creators, constantly moving forward to achieve results in support of our mission.
  • Inclusive - We are passionate about creating an environment of inclusion and respect for our employees, customers and partners, everyone has opportunities to thrive.
  • Customer Obsessed - We seek to develop deep relationships with our customers to help them achieve their business outcomes
  • One Team - We are a talented global team working together to achieve our vision.


As well as an inclusive, supportive place for you to be you. We offer an extensive range of benefits so you can do your very best work:

  • Prosper in our success with share options, and rewards for doing great work and living our values
  • Look after you and your family with health, dental, and disability insurance, fully paid sick leave, and mental health support
  • Save for the future with a 401K match of up to 5% - effective immediately
  • 33 holiday days plus two volunteering days, 12 weeks enhanced parental leave, and your birthday off.
  • Flexible and remote working, so you can work when and where you work best
  • Career and learning development through the platform and our Learn Anything fund
  • While most of the team are fully remote, when you do visit, our North American HQ is based in the center of Boston, just a 10 minute walk from Back Bay train station
  • Monthly socials and sports clubs for our sociable, tight-knit teams (we've done everything from cake making to escape rooms)


Find out more at https://careers.immersivelabs.com

What the Team is Saying

Kevin
Jasmine
Morgan
Harry
The Company
Boston, MA
330 Employees
Hybrid Workplace
Year Founded: 2017

What We Do

Immersive Labs is the leader in people-centric cyber resilience. We help organizations continuously assess, build, and prove their cyber workforce resilience for teams across the entire organization, from front-line cybersecurity and development teams to Board-level executives. We provide realistic simulations and hands-on cybersecurity labs to evaluate individual and team capabilities and decision-making against the latest threats. Organizations can now prove their cyber resilience by measuring their readiness compared to industry benchmarks, building team capabilities, and demonstrating risk reduction and compliance with data-backed evidence.

Immersive Labs is trusted by the world’s largest organizations and governments, including Citi, Pfizer, Daimler, Humana, Atos, T. Rowe Price, and the UK National Health Service. We are backed by Goldman Sachs Asset Management, Summit Partners, Insight Partners, Citi Ventures, and Menlo Ventures.

Why Work With Us

We are Driven, Inclusive, Customer Obsessed and One team building a game-changing platform. Our success would not be possible without the collaboration and determination of our amazing teams across the world. We will forever ensure the people who choose to be with Immersive Labs are provided every opportunity to enjoy and be rewarded by their work.

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Immersive Labs Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Immersive Labs values its culture as the company grows. Flexible working is supported, with a recommended pattern of splitting time between remote work and 2 or more days in the office.

Typical time on-site: Flexible
Boston, MA

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