Senior Campaign Manager, Global Campaign Management, AMER

Position Overview

Exciting opportunity to help Autodesk catapult email marketing and customer nurturing to the state-of-the-art. The Senior Campaign Manager, Global Campaign Management, AMER will plan and execute marketing programs that generate increased demand and drive marketing sourced pipeline and closed ACV, including establishing email nurturing strategies and prioritized execution roadmaps across industries.

Responsibilities

• Assess existing tactics and their effectiveness
• Identify customer journeys and gaps to be addressed
• Align with industry and other campaign marketers about opportunities to drive innovation and improved results, especially in email marketing and nurtures
• Effectively prioritize time and resources in developing a program roadmap
• Establish benchmarks and targets for program tactics
• Socialize plans across industries and geo teams
• Identify pilots and A/B tests to validate program plans for email and nurturing projects
• Execute efficiently with minimal oversight
• Work with appropriate dashboards and optimization team involvement to monitor and evaluate program tactic effectiveness and relative return on effort and/or investment
• Participate in innovation oriented best practices sessions
• Share updates broadly across geos and industry teams for feedback and refinement
• Assist Global Campaigns Center of Excellence in standardization of tactics and/or programs that are decided to be scaled

Minimum Qualifications

• 5+ years of experience in marketing campaign development or execution, including expertise in email marketing, and data analysis and reporting
• Familiarity with marketing automation and customer data platforms (MAP/CDP)
• Ability to learn the basics of Autodesk solutions across multiple industries, and articulate moments that matter in customer journeys
• <10% travel required

Preferred Qualifications

• An email marketing expert with an eye towards the next frontier for customer nurturing with new AI technologies
• Ability to communicate effectively equally with teams responsible for content and campaign development; campaign execution and optimization; martech and process delivery; and reporting and analytics
• Demonstrate knowledge and expertise in making recommendations to key stakeholders and leaderships
• Capacity to work in a fast-paced environment and lead the way instead of expecting perfect information and direction from others

Ideal Candidate

• Is self-directed and motivated to drive excellent customer activations that deliver business impact
• Has a customer journey mindset and a hunger to identify and address gaps in the customer experience
• Brings a proven history of improving the customer nurture process and a hunger for discovering "what's next?"

#LI-KM1 

About Autodesk

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Benefits

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Equal Employment Opportunity

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