Sales Development Representative

Summary 

As an SDR at Geonetric, you’ll engage in Geonetric’s sales efforts by seeking out and executing on new sales outreach strategies, using multi-channel outreach sequences to ensure a full sales funnel to meet or exceed sales targets. You’ll ensure clean and accurate CRM data that drives lead generation and decision making. And you’ll learn about Geonetric’s unique differentiators and speak knowledgeably about our products and services to recommend them based on the prospective client’s needs. 

Essential Duties and Responsibilities 

While Geonetric employees might get to work on just about anything, this position primarily: 

• Aggressively executes on top of the funnel prospecting activities to ensure opportunity pipeline is growing consistently, exceeding daily and weekly activity goals.  

• Executes high-volume cold calls, emails, and LinkedIn messages to marketing, communications, patient engagement leaders, and C-suite where applicable. 

• Personalizes outreach based on hospital size, service lines, and digital marketing initiatives. 

• Tracks engagement and optimizes messaging based on open/click rates and call connect rates. 

• Identifies potential clients based on market research, referrals from existing clients, new leads from tradeshows, webinar data, and cold calling.  

• Monitors healthcare news, mergers, expansions, and leadership changes to trigger timely outreach. 

• Becomes knowledgeable about Geonetric’s products and services, success stories, market differentiators, and unique value proposition.  

• Communicates articulately and persuasively about products and services with prospective clients to build Geonetric’s awareness, credibility, value, and client base.  Gathers detailed information from potential clients about their needs and determines lead qualification.  

• Captures insights about competitor activity, current vendor relationships, and potential RFP opportunities.  

• Coordinates, contributes to, and assists with sales presentations to prospective clients, ensures budget approvers and project influencers are present. 

• Maintains accurate, up-to-date records in CRM with activity, call notes, lead status, and next steps to ensure reporting accuracy and pipeline visibility.  

• Maintains integrity of contact database by updating contact information and ensuring data is accurate.  
• ​​​​​​​Tracks the sales process through the CRM database, reporting on funnel metrics to help predict success rates and identify themes and areas of concern.  
• ​​​​​​​Completes standard, moderately difficult work independently.   

• Requires guidance and oversight to complete complex work, solve unexpected issues, and make decisions.    

• Manages established processes, identifies problems, and solves them with assistance.  

• Consistently lives our core values: Own It, Bring It, Push It, Say It, Unite.

Education and Experience 

• Bachelor’s degree in business or related field or equivalent required 

• Typically has a minimum of 3 years’ experience   

Professional Skills  

• Strong oral and written communication skills, including phone, required 

• Experience in customer relationship management, account management, and/or sales required 

• Experience selling into healthcare provider organizations preferred 

• Experience with website management and digital marketing preferred 

• Phone experience preferred 

Core Values 

All Geonetric employees need to fit into our unique culture and live our core values: 

• Own It: We’re accountable to ourselves, each other and our clients. We keep our promises.  

• Bring It: We deliver exceptional service and value every day. We’re aiming for Wow!  

• Push It: We’re always moving forward or learning from our mistakes. Standing still is not an option.  

• Say It: We’ve torn down walls so ideas and information flow freely. Candid and direct is a way of life.  

• Unite: We are strategic and creative, thoughtful and candid, fun and different. We’re one team, united by a common vision.  

 
Travel 

• Occasional overnight travel may be required