Senior Manager, Programs & Campaigns at Toast
Toast is seeking a Senior Campaign and Programs Manager to drive the overall strategy, development, execution and optimization of integrated marketing campaigns. In this role, you will be responsible for determining and developing campaigns, including strategy, messaging and marketing mix, along with all the components of the campaign and supporting programs that will generate pipeline to land, nurture, close new business and expand opportunities within existing accounts.
We are looking for an experienced, talented, results-driven, flexible, and creative marketing professional, who possesses diverse knowledge and experience across marketing mix, content strategy, communications, and program management skills, with product and solutions level messaging expertise. The ideal candidate will be comfortable owning goals, strategy, and programs, as well as supporting the day-to-day tactical needs of a busy team. This is a perfect opportunity for a talented marketer looking to make a mark at a rapidly growing company.
What you will do:
Plan, develop, and deploy global awareness and demand generation programs across marketing channels.
Drive annual campaign calendar,content plan, and required budget and resources required.
Collaborate with product marketing and sales to craft messaging based on audience segments and campaign targets.
Continually track and report on campaign and program metrics, conduct ROI analysis to determine the effectiveness of all marketing programs, and optimize campaign efforts accordingly.
Work with the creative services team to develop campaign concepts, messaging, and campaign deliverables for the campaign and supporting programs.
Do you have the right ingredients?
7-10 years of marketing communications and/or campaign/program management experience.
Experience building integrated marketing campaigns for a B2B technology company. Strong understanding of the considerations for regional, industry, and audience variances within the campaign plan.
Able to conceptualize and develop global demand generation programs to be executed by regional field marketing teams, and to and through channel partners.
High energy self-starter with a can do attitude, and ability to learn quickly and work in a hyper-growth environment, while setting strategy and getting down in the weeds to get the job done and the ability to work across organisational groups and build credibility and long term relationships.
Ability to carefully analyze program results and performance trends and make data-driven decisions.