Digital Adoption Manager at Toast

| Greater Boston Area
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We are a rapidly growing company that’s revolutionizing the way restaurants do business by pairing technology with an unrivaled commitment to customer success. We help restaurants streamline operations, increase revenue, and deliver amazing guest experiences through our platform that combines restaurant point of sale, guest-facing features, and award-winning customer support. As a Toaster, you will be challenged to tackle meaningful projects that will help shape our company. Join us as we empower the restaurant community to delight guests, do what they love, and thrive. 

Are you bready* for a change?

As Digital Adoption Manager, you’ll play a key role on the UX team by owning the management of our digital adoption tool (ie: Appcues, Pendo or WalkMe). You’ll field requests from members of our product, customer success, and marketing teams to add content to our products, like onboarding tours and new feature walkthroughs, that help customers get the most out of Toast. As the subject matter expert of our digital adoption tool, you'll understand the best way to execute on requests and objectives from our teams, as well as ways to measure and evaluate content effectiveness.

You’re right for this role if you have previously owned the implementation or management of digital adoption tools within a software company and if you have an aptitude for content design, writing, editing, and proofreading. You have experience crafting in-product copy and content that is useful and concise. And you have a basic working knowledge of HTML, CSS, or Javascript. You’re also a naturally empathetic communicator with a passion for helping people get their job done and an enthusiastic, collaborative, and humble teammate.

About this roll*:

  • Manage the digital adoption platform for Toast products under the guidance of our UX Writing lead.
  • Become a subject matter expert on the use of Toast’s selected digital adoption platform (ie: Appcues, Pendo, WalkMe or other) knowing the full breadth of its feature set and how to execute requests using the best tool for the job.
  • Become well-versed in Toasts voice and style guide to assist in the governance of in-product content.
  • Work closely with Designers, Marketers, and Product Managers to understand the objective of a request and how best to achieve its goals and evaluate success.
  • Build a close relationship with Customer Education to identify the best source material for content requests or to surface for customers within our product.
  • Define the best measure for success for self help content within our product and regularly report out on how well customers are able to access help.

Do you have the right ingredients?

  • 5+ years’ relevant experience in a software company with positive results, 1-3 years managing a digital adoption tool, ie: Appcues, Pendo or WalkMe.
  • BA/BS degree with an emphasis in English, Communication, Journalism, etc. preferred.
  • Ability to leverage reporting tools to evaluate content effectiveness and performance and provide clear and informative reports to stakeholders.
  • Experience with UX writing, editing, and proofreading and using existing style guides (AP, Chicago) to create consistency in your content creation.t.
  • Knowledge of user-centered design with the ability to recognize when what you’re given isn’t the best solution to the problem.
  • Comfort working with basic web publishing tools including: HTML, CSS and Javascript.
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularjsLibraries
    • ES6Libraries


Toast is headquartered in the heart of Fenway. Catch a Sox game, grab a bite, and stroll through one of the trendiest neighborhoods in Boston.
Toast values candidates with varied backgrounds — and these 3 employees prove it

An Insider's view of Toast

What’s the vibe like in the office?

Our office has both a relaxed but productive vibe. You'll see people with their heads down working, but you'll also see people hanging out and collaborating in open spaces. There's a good balance between work and play. When I'm not heads down coding, you'll find me playing guitar or hanging out in the Toast Pub.

Gabe Gonzalez

Associate Technical Sourcer, Previously: Software Engineer

How has your career grown since starting at the company?

I began as an Implementation Engineer, moved into instructional design, and now I am in my dream role as a Product Manager. This is afforded because Toast fosters a culture where experts in their domains are eager to give you a masterclass in what they do – you only need to ask and be willing to learn. This is the best perk when working at Toast.

Sean Park

Product Manager

What are some things you learned at the company?

Where should I start? For hard skills, I’ve learned more than I ever thought I would about Excel and Salesforce. I’ve also learned what it looks like when a company not only talks the talk, but walks the walk. We’ve been able to execute on what we’ve set out to do because we are willing to try new things, make mistakes, and learn from them.


Payments Relationship Manager

What are Toast Perks + Benefits

Toast Benefits Overview

Toast strives to provide competitive compensation and benefits programs that help to attract, retain and motivate the best and brightest people in our industry. Our total reward package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet our employees’ changing needs.

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
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