Our Opportunity:

Chewy is looking for a data driven, tech-savvy, consumer-centric Senior Product Marketing Manager to join our Product Marketing Team, based in Boston, Massachusetts. The manager in this role will partner with our new business / new vertical teams to help shape business strategies, inform future roadmaps for products & services, and develop high impact marketing strategies and go to market executions that drive new business goals.  The ideal candidate will be a well-rounded & data-driven marketer– with experience developing and launching new b2b and b2c products & services in the ecommerce or technology space.  The successful candidate will have a demonstrated track record of translating consumer & customer insight into positioning, messaging and marketing executions that win in the market against defined KPIs. 

What You'll Do:

• Partner with new business teams to understand and inform roadmap of future products & services
• Collaborate with consumer insights, user research and analytics teams to define targets, develop marketing strategies & tactics and measure and report on ongoing performance of initiatives
• Manage development &maintenance of new business / new services marketing initiatives (including positioning, messaging, creative, marketing plans & execution, measurement. reporting)
• Work with marketing channel owners (email, social, digital, direct mail, etc.) to determine marketing plan tactics and ensure integrated program execution & reporting.
• Work with internal studio to brief and manage creative execution across a broad range of tactics.

What You'll Need:

• Bachelor’s Degree; MBA Preferred
• 5-7 years of product & service marketing experience; majority within ecommerce or technology
• Experience launching & scaling new businesses, new services and new product features
• Prior work in both B2B and B2C marketing
• Demonstrated ability to connect business goals & strategy to marketing strategy (insights, targeting, positioning, etc.) and go to market execution across channels & tactics (display, social, email, direct mail, partnerships, etc.)
• Strong business & data acumen; fluent in online and offline metrics and measurement
• Adept at working in a cross-functional, matrixed organization with demonstrated ability to collaborate, lead, influence and gain internal mindshare
• Position may require travel

Bonus:

• Pet industry experience

If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at our company, please contact [email protected].

To access Chewy’s Privacy Policy, which contains information regarding information collected from job applicants and how we use it, please click here: Chewy Privacy Policy (https://www.chewy.com/app/content/privacy).