Product Manager (Growth - Acquisition)

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At WHOOP, we're on a mission to unlock human performance. WHOOP empowers users to perform at a higher level through a deeper understanding of their bodies and daily lives.


WHOOP is seeking a Product Manager to help drive the strategy, roadmap and delivery of features across multiple software development teams. In this role, you will partner closely with Engineers, Designers, and the Analytics team to advance the WHOOP mission and expand our rapidly-growing user base who seek to optimize their performance and achieve exceptional results. 


As part of the Growth - Acquisition team, you will be responsible for creating a vision, building systems and features, and ideating creative solutions on how to extend WHOOP’s reach and drive membership sales. You will be responsible for creating new membership growth opportunities, and for improving on current ones such as SEO, content, refer-a-friend, affiliate marketing platform, check out flow, gifting, international expansion, ad technology, etc.

RESPONSIBILITIES:

  • Set and meet business targets and deliver against business priorities
  • Drive new member acquisition and growth in partnership with our marketing teams
  • Facilitate product discovery, development, and delivery for new products and improvements across mobile, web, and back-end infrastructure
  • Set a product strategy and roadmap and measurable goals for your team
  • Own company metrics relating to conversion rate and new membership sales
  • Collaborate with Product Managers, Product Designers, Engineers, and Analysts to breakdown and prioritize user needs to scope and define detailed product requirements
  • Gather customer needs and feedback through frequent research and testing
  • Run a series of experiments to use data-driven approaches to optimize funnel conversion
  • Perform high level analysis to develop business cases for new product ideas and to evaluate the success of items delivered
  • Drive team to deliver a healthy and efficient cadence of product releases

QUALIFICATIONS:

  • 3+ years of relevant Product Management experience with a clear record of successful delivery and impact collaborating with an engineering team
  • Experience working on a growth/acquisition team; ideally at a b2c subscription company
  • Strong product sense and high customer empathy with an ability to envision opportunities that address business and user needs, and tie that opportunity to the team’s goals
  • Strong written and oral communication skills to help communicate learnings, analysis, and opportunities clearly to Design, Engineering, Analytics, and other stakeholders
  • An entrepreneurial mindset with the ability to succeed in a fast-paced environment
  • Deep analytical, prioritization, and problem-solving skills
  • Excel/Google Sheets skills required
  • Experience with SQL/Amplitude/Looker for data analysis is strongly preferred
  • Curious, positive attitude, and passionate about the fitness and wellness space

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.


WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • CircleCIFrameworks
    • CypressFrameworks
    • DockerFrameworks
    • KafkaFrameworks
    • KubernetesFrameworks
    • Next.jsFrameworks
    • TensorFlowFrameworks
    • DropwizardFrameworks
    • Room DBFrameworks
    • GuiceFrameworks
    • Core DataFrameworks
    • Core AnimationFrameworks
    • GameKitFrameworks
    • Grand Central DispatchFrameworks
    • KoinFrameworks
    • CassandraDatabases
    • ElasticsearchDatabases
    • NoSQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • SQLiteDatabases
    • S3Databases
    • KafkaDatabases
    • AWS (Amazon Web Services)Services
    • GitLabServices
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • DovetailDesign
    • UserTestingDesign
    • JIRAManagement
    • Monday.comManagement
    • DocuSignCRM
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • Salesforce PardotCRM
    • IterableLead Gen
    • SlackCollaboration
    • ZoomCollaboration
    • Monday.comProject Management

Location

1 Kenmore Sq, Boston, MA 02215

An Insider's view of WHOOP

What projects are you most excited about?

I’m most excited about projects where I get to help plan photoshoots to highlight new WHOOP features. I love conceptualizing an idea in my head and then bringing it to life via photos, design, and words. It can take lots of time to plan the details, but often it’s those small things that make a campaign feel big and impactful.

Josh

Senior Designer

What makes someone successful on your team?

Focus and collaboration are key traits to be successful on our team. With exciting things happening across the team, prioritizing time to focus on the highest value areas and communicating effectively across functions is critical. Of course, practicing what we preach in the form of healthy sleep and recovery habits allows our team members to excel!

Saif

VP, Enterprise Strategy

What are WHOOP Perks + Benefits

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
Open office floor plan
Flexible work schedule
Diversity
Dedicated diversity and inclusion staff
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Recreational clubs
Relocation assistance
Fitness stipend
Onsite gym
Professional Development Benefits
Lunch and learns
Promote from within
Continuing education stipend

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