Data Analyst - Financial Wellness
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Product Manager
Profile:
- Passion to develop innovative experiences and reporting to embrace new approaches to business
- Strategic thinker, with ability to roll up sleeves and manage projects and tactics
- Ability to take ownership of complex, multi-faceted, open-ended problems and drive them to completion
- Proven ability to manage multiple priorities with strong organizational skills
- Ability to articulate complex ideas in a simple and engaging way
- Strong collaborative mindset with enthusiasm to drive stakeholder engagement and accomplish business objectives across the MassMutual enterprise
- Independent self-starter who is comfortable with ambiguity and making decisions
- Effective under pressure and results oriented
Skills
- Tools:
- Hands-on knowledge of core digital technologies that underpin world class customer experiences, with a strong ability to "connect the dots" across technologies e.g. Customer Relationship Management (CRM), Tag Management System (TMS), Content Management Systems (CMS), social listening and usability testing tools
- 3+ years’ experience with (CRM) Customer Relationship Management system; Salesforce strongly preferred
- 3+ years’ experience with a Tag Management System (TMS) e.g. Tealium or Google Tag Manager (GTM)
- 3+ years’ experience implementing and using web analytics tools such as Adobe Analytics, Google Analytics , and/or SnowPlow
- 2+ years’ experience with social listening tools e.g. Radian 6, Hearsay or Sprinklr is a plus
- Proficient with MS Office tools, particularly Excel
- Hands-on knowledge of core digital technologies that underpin world class customer experiences, with a strong ability to "connect the dots" across technologies e.g. Customer Relationship Management (CRM), Tag Management System (TMS), Content Management Systems (CMS), social listening and usability testing tools
- Dev Skills:
- 4+ years’ experience with HTML, CSS & JavaScript & JSON preferred
- Understanding of how websites are built, including understanding of header tag, H1 tag and DOM (Document Object Model)
- 2+ years’ experience with relational databases e.g. SQL or PostgreSQL
- Basic understanding of data modeling and data organization desired
- 4+ years’ experience with HTML, CSS & JavaScript & JSON preferred
- CX:
- 3+ years ‘ experience with design tools such as Adobe CC, OmniGraffle, Sketch, Axure or PowerPoint to develop project artifacts e.g. customer journey maps, user flows, workflows, personas, sitemaps, low/hi definition wireframes/mockups
- Experience performing A/B tests across landing pages, products, and website layout
- Hands-on experience with inbound and lifecycle campaigns and working knowledge of the digital media landscape.
- Demonstrated ability to analyze data and develop fact-based recommendations to solve problems, using structured methodologies (customer journey mapping, design thinking, business process design, continuous improvement)
- 3+ years ‘ experience with design tools such as Adobe CC, OmniGraffle, Sketch, Axure or PowerPoint to develop project artifacts e.g. customer journey maps, user flows, workflows, personas, sitemaps, low/hi definition wireframes/mockups
Responsibilities
- Strategy and Planning
- Market/Customer Research
- Helps identify experience gaps
- Strategy, Plan and Roadmap
- Contributes to the development of strategy through data analysis & other inputs
- Market/Customer Research
- Ideate and Plan
- Ideation
- Collects new ideas—VOC, business partner feedback, market trends, etc.
- Aligns new ideas with roadmap
- Synthesizes data and makes recommendations
- Ideation
- Development and Implementation
- Coordinates end-to- end development; mitigate risks based on project interdependencies
- Communicates design direction/decisions to project teams
- Rollout and Adoption
- Supports execution of marketing, training and deployment plans.
- Monitors feedback for assessing and evaluating the launch effectiveness
- Lifecycle Management
- Ensures ongoing competitiveness, client satisfaction and other key objectives
- Interfaces with Advisors or other intermediaries when required
- Performance Management
- Maintains and communicates ongoing reporting/statistics of experience on a regular basis.
- Presents results to relevant governance forums and committees
- Leadership Responsibilities
- Overall Leadership
- Develops strong relationships with business partners across MassMutual
- Occasionally attends industry conferences & client meetings
- Overall Leadership
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