Product & Engineering Brand Specialist, Employer Brand

Cambridge, MA

Product & Engineering Dept.

HubSpot is on a mission to help millions of organizations grow better. But we can’t reach this ambitious goal without ambitious product people building HubSpot marketing, sales, and customer success software. We’re lucky to have an amazing Product & Engineering team, and now, we need your help to grow it.

As a Product Brand Specialist, your mission will be to make HubSpot’s Product & Engineering team a destination for tech talent globally. How? By partnering closely with Product & Engineering leaders and employees to understand what makes working at HubSpot unique, and sharing that story through inbound marketing strategies. 

In this role, you’ll dig into questions like: What’s unique about building product at HubSpot? What types of technical problems do product people at HubSpot get to solve? How does HubSpot’s Product Team help employees grow personally and professionally? What haven’t we tried yet to build a more inclusive and diverse Product team? 

You’ll use those findings, stories, and soundbites to create content campaigns, write and edit blog content, organize events and sponsorships, manage social media projects, and most importantly, introduce new ways to build HubSpot’s tech brand globally. We need your ideas and unique perspectives to help us think outside the box.

This role will be part of HubSpot’s global Employer Brand team, but work within the Product & Engineering organization so you’re not just a partner to the org, but truly part of it.

In this role, you’ll work on:

• Developing a Content Strategy: How should we publish content to continue to build our tech brand globally? In this role, you’ll manage HubSpot’s Product Blog by collaborating with Product team members to source, ideate, draft, and edit posts, as well as develop content with our leadership team for Medium.com, external publications, LinkedIn, conferences, and more. You have the autonomy to chart the course for how we should grow our tech content strategy to build awareness about what we’re building at HubSpot and who’s building it.
• Building a Speaker Program: There are a variety of tech events and conferences globally that we’d love to get involved with. In this role, you’ll find speaking opportunities and work with leaders and employees internally to give talks at various events. Specifically, you’ll partner with HubSpot’s Product leadership team in Cambridge, MA, and Dublin, Ireland to share their vision and ideas externally in content, slide decks, and speaker proposals.
• Growing HubSpot’s Social Media Following: You’ll manage content and growth for the HubSpot Product Team’s Twitter, Facebook, and Instagram page, and collaborate with the HubSpot Life social media team on key social projects.
• Creating Impactful Event Experiences: HubSpot hosts and sponsors various tech events throughout the year. You’ll work with recruiters to promote and brand events, as well as manage tech event sponsorships from start to finish. Additionally, you’ll source new events we should have on our radar for speaking opportunities and take the lead on getting HubSpot involved.
• Collaborating with Recruiting and Leadership Globally: One of the most important aspects of this role is understanding our tech recruitment challenges globally. By partnering with recruiters and leaders in Cambridge, MA, and Dublin, Ireland to understand hiring challenges, you’ll come up with short and long term plays for us to build HubSpot’s brand in new regions and with new audiences, and to create a more inclusive employer brand that’s reflective of the diverse team we aspire to be.
• Bringing Unique (and Sometimes Crazy) Ideas to HubSpot: There are a million ways to tell a story or build a brand. We certainly haven’t tapped into all of them yet. In this role, part of your job is to think big and innovate. We want your unique perspective, we want your crazy ideas. What’s important is that you deeply understand our audience, the candidate persona, and focus on initiatives they’ll connect with.

What Does a Great Candidate Have?

We care about your potential, curiosity, and the passion that goes into your work. So if you aren’t sure if the following sound like you, please apply anyway. We don’t expect (or want) you to know it all just yet.

We’re looking for people who have:

• An Appreciation and Understanding of the Software Development Space: You don’t need to have a computer science degree or read Hacker News every day to be successful in this role. But, you should know what Hacker News is and have a basic understanding of programming. That means being familiar with how software gets built, and the roles/skills that go into building it (engineering, product design, UX, product management), but also being curious about it. That’s how you’ll discover the best content ideas, ask the right questions, and build relationships within the Product org.
• A Strong Content Skill Set (Written and Beyond): You not only need to be a strong writer and editor, but also be able to help others write and hold them accountable for creating content by creating resources that make content creation accessible. Beyond written content, strong candidates will have some experience in video, graphic, or web content. (Heads up: You’ll be asked to complete a short writing exercise in the application process.)
• Experience in Managing Projects Autonomously: You have examples you can share of projects you’ve managed that are either long-term, cross-functional, or both. You are no stranger to project plans, timelines, and working with stakeholders.
• Experience Running Events: You’ve worked on or managed an event, and have experience promoting registration, tracking attendance, and developing event and/or sponsorship experiences from scratch.

Candidates who will stand out are:

• Excited to Collaborate: While this role is autonomous, being successful will mean getting ideas, help, support, and buy-in from a variety of teams. You should not just be able to do that, but enjoy learning from others and developing ideas together.

• Investigative: If there’s a great story to be told, you will find it. It’ll be your job to capture, articulate, and share nuances within HubSpot externally so you should be deeply curious and almost act as a journalist to discover the heart of the story and how to tell it.

• Resourceful: You don’t just Google how to do something you’ve never done before, you teach yourself. And then you teach others. You’re scrappy and aren’t afraid to jump in on new projects.

• Critical Thinkers: You aren’t afraid to admit something isn’t working, or give feedback on a project, and then experiment with something new. If there’s a better or more innovative way to approach a problem, you’ll find it.

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. HubSpot is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.

About HubSpot

HubSpot helps millions of organizations grow better, and we’d love to grow better with you. Our business builds the software and systems that power the world’s small to medium-sized businesses. Our company culture builds connections, careers, and employee growth. How? By creating a workplace that values flexibility, autonomy, and transparency. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 4M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every HubSpotter globally who has helped build our remarkable culture, HubSpot has been named a top workplace by Glassdoor, Fortune, Entrepreneur, and more.

HubSpot was founded in 2006. We’re headquartered in Cambridge, Massachusetts, and we have offices in Dublin (Ireland), Sydney (Australia), New Hampshire, Singapore, Tokyo (Japan), Berlin (Germany), and Bogotá (Colombia).

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