Job Description:

Workhuman is currently looking for a Lifecycle Marketing Manager to join our team. This role sits within the Product organization and will focus on building and managing communications campaigns to drive activation, education, and ongoing usage among our end users.  

Reporting to the Senior Product Director, Human Engagement, you will partner closely with product strategists, product analysts, product designers and product researchers in your work on creating and managing campaign design, deployment, measurement, audience segmentation, content and campaign testing across multiple channels including email, SMS, mobile app and other channels. Your work will help make work more human for the millions of people who use our products.

ESSENTIAL DUTIES AND RESPONSIBILITIES

- Understand the details of the outcomes our products drive, how our products work, and who our users are.

- Partner with product strategists to build and refine user journeys and campaigns, including segmentation, targeting, rules, triggers, deliverability tracking, IP monitoring and A/B testing.

- Provide best practice guidance and support for product teams, identify problems, partner with tech team and technical support to resolve technical issues

- Work with tech team members to augment data in and out and support integrations

- Build reporting in CRM and analytics tools

- Design and document workflows for creating, maintaining, testing campaigns and user journeys and ad hoc communications for broader use by product teams

- Experience with and understanding of web and e-mail tracking technology

- Manage user databases, import, and segmentation logic

- Build and update HTML and text email templates including dynamic content

- Assist with QA and end-to-end testing of communications

- Support optimization of campaigns to drive key engagement and communication metrics: CTR, open rate, conversions, etc.

- Utilize campaign management tools and analytics programs to monitor campaign and user journey performance

- Help develop creative & landing page testing plans

- Adhere to best practices, regulations, and industry standards for email, SMS and other communications

- Identify opportunities for innovation and stay current on key industry trends

- Seek out opportunities to improve processes and efficacy of communications

EDUCATION AND EXPERIENCE

- 3+ years managing CRM, email, lifecycle or retention marketing campaigns

- Experience with enterprise scale CRM/ ESP platforms

- Technical acumen, particularly in an AWS environment, is helpful

- HTML/CSS expertise

- A/B or multi-variate testing experience

- Strategic problem solving & analytical skills

- Strong data management skills, preferably SQL

The Company:

Workhuman® is the world’s fastest-growing integrated Social Recognition® and continuous performance management platform. Our human applications are shaping the future of work by helping organizations connect culture to shared purpose. With a consistent stream of gratitude fueling unparalleled, provocative workplace data and human insights, Workhuman® Cloud is a critical software engine for global companies seeking to motivate and empower their people to do the best work of their lives. Workhuman® (formerly known as Globoforce) was founded in 1999 and is co-headquartered in Framingham, Mass., and Dublin, Ireland.

Did you know: 

- We are #1 Great Place to Work in Ireland for the 2019 medium-sized workplace category and have been named one of the 2018 Top Places to Work in Massachusetts by the Boston Globe 

- Workhuman® is used by 4.5 million employees across 160 countries. 

- Our core values are; Respect, Determination, Innovation and Imagination

Perks & Benefits for our Happy Healthy Humans:

- Comprehensive Health Plans 

- Fully paid parental leave (12-week maternity/4-week paternity) effective day 1

- Peer-to-peer recognition program 

- 401(k)

- Tuition Reimbursement 

- Commuter bus from downtown Boston

- On-site fitness center

- Wellness rewards and reimbursements

- Fully stocked kitchen (cold brew on tap - snacks and coffee machines as far as the eye can see…) 

- Regular celebrations for employees, families and special guests

At Workhuman, we love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity. 

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.