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Your role at Dynatrace
Dynatrace is seeking a passionate and experienced Principal Product Marketing Manager to drive the go-to-market strategy and execution for our cloud native observability solutions. Reporting to the Senior Director of Product Marketing, this role will drive alignment and results, working closely with a highly cross-functional team across marketing, product, sales, and services. The role will coordinate, orchestrate, and deliver required assets across the entire product lifecycle, from solution validation to launch and post-launch enablement and growth.
Responsibilities:
What will help you succeed
Minimum Requirements
Preferred Requirements
Employees Can Work Remotely Within the United States with residence 45 miles distance outside of local office. This role can be filled remotely for the right candidate.
Why you will love being a Dynatracer
Dynatrace is seeking a passionate and experienced Principal Product Marketing Manager to drive the go-to-market strategy and execution for our cloud native observability solutions. Reporting to the Senior Director of Product Marketing, this role will drive alignment and results, working closely with a highly cross-functional team across marketing, product, sales, and services. The role will coordinate, orchestrate, and deliver required assets across the entire product lifecycle, from solution validation to launch and post-launch enablement and growth.
Responsibilities:
- Go-to-market planning: Create and deliver go-to-market plans for our cloud native solutions across our target personas including CIOs, CTOs, SREs, DevOps engineers, data scientists, and business stakeholders.
- Messaging, positioning, and persona development: Ensure high-quality and current assets are shared across key stakeholders in marketing, product, and the field. (This includes, but is not limited to, messaging, positioning, personas, etc.)
- Go-to-market orchestration: Coordinate go-to-market activities across product management, marketing, and field-facing teams, acting as the connective tissue to ensure relevant information is consistently shared with relevant stakeholders.
- Content: Create product-related content to support each stage of the funnel, demand generation, and customer marketing campaigns and efforts.
- Sales enablement: Set schedules and deliver regular enablement and training for sales on product updates, pricing and packaging, competitive campaigns, thought leadership, etc.
- Competitive: Collaborate with the competitive intelligence team to stay on top of the competition among cloud observability vendors.
- Conference: Attend conferences, deliver speaking events and webinars, serving as the SME as needed.
- Customer engagement: participate in EBCs and customer field briefings to support sales engagements and post-sales customer meetings.
- Reporting: Collaborate and provide input on KPIs and goals for product lines, and report regularly on progress.
What will help you succeed
Minimum Requirements
- Bachelor's degree in marketing, business, software engineering or related field
- 8+ years in product marketing, product management or technical customer-facing role in a B2B enterprise software market
Preferred Requirements
- Excellent written and verbal communication and interpersonal skills
- Technical product marketing experience
- MBA a plus
- Ability to learn quickly and deliver results
- Willing to work across global offices and travel as needed
Employees Can Work Remotely Within the United States with residence 45 miles distance outside of local office. This role can be filled remotely for the right candidate.
Why you will love being a Dynatracer
- A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
- Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
- A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
- An environment that fosters innovation, enables creative collaboration, and allows you to grow.
- A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
- A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
- A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.
Dynatrace Waltham, Massachusetts, USA Office
Just 11 miles west of Boston, you'll find the Dynatrace headquarters, placed outside the bustle of the city in the tech-hub of Waltham.
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
