Marketing Analytics Manager

The Marketing Analytics Manager is responsible for building the reporting infrastructure, measurement frameworks, and data insights that power our acquisition and retention strategies. This role is highly analytical, with a strong emphasis on tracking and interpreting key performance metrics, driving incrementality testing, and informing cross-channel investment decisions through rigorous analysis. The ideal candidate has deep experience in DTC eCommerce analytics, a fluency in both acquisition and lifecycle metrics, and a proven ability to turn complex data into actionable strategies that scale revenue efficiently. This position reports to the Sr. Director of Digital Sales.

Key Responsibilities

Performance Analytics & Reporting

• Build upon reporting from the Director of FP&A and Data Analytics to ensure consistency with company-wide data sources and definitions
• Develop and maintain marketing-focused dashboards that track KPIs including CAC, LTV, AOV, LTM revenue, repurchase rate, and cohort trends
• Partner with cross-functional teams to align on performance goals and ensure data integrity across systems
• Deliver recurring performance reporting and insights that guide decision making

Measurement Frameworks & Testing:

• Lead marketing mix modeling and incrementality testing initiatives with an external agency to understand true channel contribution
• Design and refine attribution frameworks to provide clarity across paid, organic, and retention channels
• Define and execute a robust testing roadmap to evaluate channel efficiency, creative performance, and funnel optimization

Channel & Campaign Insights:

• Partner with paid media teams to analyze budget allocation, pacing, and optimization opportunities
• Collaborate with Retention Marketing Specialist to measure the impact of email, SMS, push, and subscriptions on retention and LTV
• Ensure precision in UTM structure, attribution tagging, and tracking setup across all platforms

Qualifications & Skills

• 5+ years of experience in marketing analytics, growth analytics, or performance insights within a DTC or eCommerce environment
• Deep understanding of KPIs including CAC, LTV, AOV, payback period, and repurchase rate
• Demonstrated experience in incrementality testing, MMM (marketing mix modeling), and attribution methodology
• Hands-on experience with GA4, UTM structure, and data visualization tools (e.g., Looker Studio, Tableau, PowerBI)
• Familiarity with Shopify and retention platforms like Attentive and Recharge
• Excellent communication skills and the ability to present insights clearly to cross-functional teams and executives

Salary: $100,000-125,000 annually

Location: Remote or Hybrid, Utah preferred

Position Type: Full-time

Benefits: 

• Paid time off (flexible)
• Paid holidays
• Insurance: Health, dental & vision
• 401(k) + Company match
• Eligible for company bonus plan
• Free product allowance