Email Marketing Specialist
Email Marketing Specialist
As an Email Marketing Specialist for a pioneering digital organisation, you will play an integral part in shaping its future success. This is a fantastic opportunity for a technically-minded CRM specialist to further develop their skills whilst creating ground-breaking customer experiences that delight our customers and drive exponential business growth.
What you’ll get
You’ll be surrounded by a leading team of digital experts who will support your development within a fast-paced business environment. Working alongside seasoned CRM managers, you will report to a CRM Manager and have frequent exposure to the senior leadership in the organisation.
You’ll get experience of working across the entire company by collaborating and building relationships with key stakeholders (Customer Service, Marketing, Sales, Finance, Product and Engineering functions)
What You'll Do
This is a pivotal role which requires end-to-end delivery; from capturing business requirements through to planning, product delivery, and evaluation of performance against KPIs.
You’ll be highly motivated and excel at managing multiple projects simultaneously to test and execute immediate change.
Responsibilities will include, but not be restricted to:
Working with the Product team to gather requirements for transactional emails
Managing one-off email requests
Assisting with managing and developing the supplier newsletter programmes
Writing technical specs, testing and executing email programmes as per business needs
Be responsible for reporting on the success of campaigns against a series of defined metrics
Assisting the CRM team with testing of CRM programmes and initiatives
What We Seek
2+ years of relevant work experience
Experience working in a CRM role in a high energy online environment (experience working with an Email Service Provider is a plus)
Proven history of developing high quality digital user experiences
Ability to manage large, cross-functional projects and deal with multiple monthly launches
Experience working with Technology teams to drive technical projects
Good understanding of information architecture
Strong communication skills that enable you to engage with senior leaders and internal stakeholders
Meticulous attention to detail with a clear, methodological approach to problem solving
Expert knowledge of Microsoft Excel and PowerPoint (with demonstrated experience in analysis, research and presentation creation)
Prior experience with Agile methodology is preferred, but not essential
Experience with SQL queries is preferred, but not essential
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