Wistia’s Business Intelligence team is charged with leveraging data to empower strategic, insights-driven decision making across the organization. The Go-To-Market (GTM) Data Analyst role will be specifically focused on addressing the analytical needs of our Sales, Marketing, Customer Success and Finance teams. A successful candidate will combine strong technical and communication skills to surface data insights and translate those insights into clear recommendations for GTM stakeholders.
The other members of the Business Intelligence team are curious, attentive to detail, impact-focused and approach problem solving with an engineering mindset. The team is centralized (not embedded) with each team member specializing in a particular area of the business. We strive to adopt the tools and best practices of the “modern data stack”. For us that looks like: Redshift, dbt, Fivetran, Mode Analytics, Census, Snowplow Analytics. The Redshift warehouse we maintain serves as the single source of truth for the business.
Key Responsibilities
- Generate easily interpretable analyses of complex datasets using SQL
- Create persuasive narratives with data visualizations that enable self-serve exploration
- Assist in the design and analysis of A/B testing to optimize GTM outcomes
- Define version-controlled, modular business logic to be reused across the team
- Document findings, insights and recommendations for GTM stakeholders
- Meet GTM stakeholders “where they live” by becoming an expert in the data models and usage of their preferred SaaS tools, eg, Salesforce, HubSpot, Google Analytics, Stripe
- Collaborate with:
- Team members to share learnings, brainstorm new approaches and define best-practices
- Data Engineering to unlock new data sources and update existing ones
- GTM stakeholders to scope, shape and prioritize their data requests
Qualifications
- Technical
- Highly proficient in SQL
- Facile with statistics and hypothesis testing
- Skilled at constructing meaningful data visualizations
- Comfortable with command line and git operations
- Knowledgeable about database architecture and data warehousing principles
- Familiar with data analysis in python or R [Nice to have]
- Non-technical
- Experienced at scoping broad, loosely-defined requests into well-structured plans
- Adept at translating data into actionable insights for stakeholders
- Strong in written communication
- Able to work independently with minimal oversight
- Familiar with SaaS metrics and business practices [Nice to have]
About Wistia
Wistia is a profitable, growing company with tens of thousands of paying customers, and over a half a million accounts. As a team, we aim to be thoughtful and measured in our approach long term and our mission to make business more human with video. We try to ensure Wistia is an inclusive and diverse place where everyone feels happy, fulfilled, respected, comfortable, and welcome. We’re proud to be an equal opportunity workplace. We care a lot, so our benefits are actually benefits, not just the fun stuff like swag and snacks in the office (though we also have lots of those too!).
We know the biggest investment we can make is in our employees, so we provide:
- A great compensation package
- 401k with 3% company contribution, regardless of whether you contribute
- Profit Sharing
- Flexible hours
- Fully paid healthcare coverage for you and your family (including dental) and a healthcare FSA
- Up to 16 weeks paid family leave
- Flexible vacation and sick leave
- Transportation subsidies
Location/Remote Opportunities
We have a beautiful office in Cambridge, MA, but we’re all working remotely (all 100+ of us) right now. Permanently remote applicants will be considered, but we’ll give priority to local applicants, those willing to relocate, and those within 3 hours of EST.