Online Marketing Specialist

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Who We Are

StudyPoint is a national leader in the private tutoring industry. We are actively seeking enthusiastic, driven individuals to grow our team. 

We're in the business of helping kids, and we're exceptionally good at it. Our students see dramatic gains in their academic and standardized test results, and our employees enjoy the rewards of growing a mission driven, values based, and entrepreneurial company. We’ve been selected to the Inc. 5000 list of the fastest growing companies in America eight times, and were the list's #1 fastest growing tutoring company. We've also been awarded the Boston Business Journal Pacesetters Award three times, which recognizes the fastest growing companies in Massachusetts. We are a two-time winner of the 50 Most Engaged Workplaces award along with Zappos, Disney, and others. We are privately owned and profitable. 

Join a rising star in the education world and a leader in the for-profit education community!

Position Description

StudyPoint provides a unique service to families across the country: one-on-one, individualized tutoring with access to a proven curriculum and a national network of support. You’ll join a high-growth, technologically-driven education company and, as a member of its tightly-knit marketing team, play a key role in shaping the future of StudyPoint’s online marketing ventures. If you are able to own and lead multiple key initiatives independently, have an analytical/data-driven mindset, are a creative problem solver, and take pride in deploying high quality marketing efforts, then we encourage you to learn more about joining our team.

Responsibilities

Manage the continuous improvement of our paid search, content network, and remarketing campaigns across a variety of advertising platforms, including Adwords, Bing Ads, and Facebook.

Work with outside design partners and our in-house tech team to continuously improve our onsite conversion rates.

Continuously optimize our websites to increase both paid and organic leads and provide advice and input regarding the search implications of website updates/revamps.

Work with sales-team counterparts to assess and improve our lead conversion efforts.

Work with teammates to design, build, and launch new marketing campaigns and initiatives to identify productive new marketing channels.

Qualifications

A strong intellect (and a Bachelor’s Degree).

A data-driven, analytical approach to problem solving.

A compulsive adherence to A/B (or multivariable) testing.

1-5 years of search marketing experience, preferably in highly data-driven environments.

Familiarity with the major PPC platforms and analytics tools.

A working knowledge of HTML.

An exceptional work ethic and attention to detail.

Exceptional analytical and reporting skills, and a thorough knowledge of Excel.

A successful track record of improving revenue and profits through onsite optimization efforts.

A thorough knowledge of current best practices and trends in both SEO and SEM, and an ability to learn and adapt as those industries evolve.

Benefits

Competitive salary.

Generous leave policy, including paid time off and sick days.

One paid day a year to volunteer with an organization of your choice.

Health coverage and dental option.

401k option.

Located in our Boston area office.

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Location

200 Portland St., Boston, MA 02114

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