VP Product Marketing

| Somerville
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SmartBear is searching for a dynamic, high energy and results driven VP of Product Marketing to join our rapidly growing team. Reporting to the Chief Marketing Officer and leading the Product Marketing team, this individual will collaborate with senior leadership to develop an innovative product marketing practice.

 

This highly visible role will promote the SmartBear story to external audiences and our go-to-market teams. They will work with the Product Marketing team to develop compelling product positioning and messaging programs, go to market strategy and execution, sales enablement, and thought leadership. They will work closely with demand generation, corporate marketing, sales, product management, executives, and others in the company on solution messaging, product strategy & positioning. The ideal candidate will have experience in the DevOps space and be a proven successful leader in Product Marketing.

 

It’s an exciting time to be at SmartBear. We are the market leader in technology for Software Test Automation and have fast growing products across the DevOps lifecycle. Our success depends on bright, energetic, talented people who share a passion for excellence in building tools for teams to plan, build, test and monitor software—and having fun along the way. SmartBear offers a fast-paced, action-oriented environment. We promote a culture that embraces innovation, change, teamwork, and strong partnerships. Join the winning SmartBear team—our future looks bright, and so will yours.

Responsibilities

  • Lead and grow a best in class product marketing team at SmartBear with talented team members who are experts and evangelists for our customers, our products, and the industry in general.
  • Plan the launches of new products and releases and manage the cross-functional implementation Create inspired messaging across the product portfolio and relevant to our customer stakeholders
  • Develop portfolio messaging to aid in solution / multi-product positioning and selling
  • Communicate the value proposition of the products with the go-to-market teams and develop tools that support the selling process of the company’s products
  • Identify and articulate key market trends to our internal teams
  • Develop a solutions and thought leadership content plan for marketing, including content that turns into earned media as well as demand generation assets
  • Lead the team to create and deliver contributed articles, blogs, webinar and podcast content, conference presentations, and other materials to be used for the purposes of awareness and demand generation
  • Lead the team to create and deliver sales enablement presentations on product launches as well as solutions selling
  • Own product and solution external website messaging
  • Attend industry events and conference as a company and product evangelist
  • Oversee and communicate across multiple functions in the organization a calendar of launch and activity priorities
  • Be able to articulate the company product strategy and value proposition to industry analysts and press
  • Understand the competition and how to effectively position against them

Requirements

  • Creative, out of the box thinker and credible storyteller
  • 15+ years of product marketing and marketing experience, a BS/BA or other advanced degrees. MBA highly desirable
  • Deep knowledge and experience in developing marketing content
  • Proven history of having delivered materials, messaging and content for sales enablement
  • Successful expert who has created and executed product marketing strategies managed budgets and led the hands-on execution
  • Strong, persuasive speaking skills with the ability to influence at all levels
  • Clear, strong precise writing skills along with an ability to synthesize complex market and technology messages into insightful sales value drivers
  • Understanding of the SDLC and DevOps
  • Excellent management skills with the ability to extract high performance from a talented team
  • Relationship builder; dynamic, proactive, respected; good listener; values input and stimulates candid dialogue; positive attitude and a sense of humor; personally successful
  • Data and quality obsessed but in a good way
  • Committed to integrity
  • Action-oriented, positive self-starter who builds a highly motivational environment around themselves

About Us

 

SmartBear is behind the software that empowers developers, testers, and operations engineers at over 20,000 of the world’s most innovative organizations including Adobe, JetBlue, MasterCard, and Microsoft. More than 6 million people use our tools to build, test, and monitor great software, faster. Our high-impact tools are easy to try, easy to buy, and easy to use. These tools are backed by a team of people passionate about helping you create software that transforms our world. Those tools are SmartBear tools. That team is SmartBear. For more information, visit: http://smartbear.com, or follow us on LinkedIn, Twitter, or Facebook.

 

SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status.

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Technology we use

  • Engineering
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • CSSLanguages
    • ElixirLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • RubyLanguages
    • SassLanguages
    • SqlLanguages
    • SwiftLanguages
    • BigQueryDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • SnowflakeDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • GitLabServices
    • Microsoft AzureServices
    • SalesforceCRM

Location

Our office in located in Assembly Row overlooking the beautiful Mystic River surrounded by shopping, dining, and entertainment. We're conveniently located steps from the Assembly MBTA Orange line stop.

An Insider's view of SmartBear

What’s the vibe like in the office?

I think the office space is great for people of all ages and tenures. It's a warm environment for everyone, but as a recent college graduate, it's nice being able to see others who are in my age bracket. The office is very open to conversation and is always willing to extend a helping hand. All in all, the vibes here are good!

Lesly Nerette

Account Executive I

What does your typical day look like?

My typical day-to-day varies! As a growing company, I'm always working on ad-hoc projects that are challenging and rewarding. Currently, the FP&A expense team is working on the 2024 plan, where we work closely with our business partners to plan and forecast expenses. It is my favorite time of the year because I get to know my business partners!

Kayla Bauerlein

Senior Financial Analyst

What makes someone successful on your team?

Although there are many ways, the first thought that comes to mind is someone driven for results, open to feedback, and having a growth mindset. The other way we measure our success is by delivering a quality candidate experience. Our team celebrates the different experiences and backgrounds we come from because we know it leads to better outcomes.

Allison Stone

Talent Acquisition Specialist

How do you empower your team to be more creative?

We give our teams autonomy and trust they will work to achieve their goals. We have a culture of transparency and clear company strategic initiatives. Also, a lot of the creativity happens in our hybrid work environment where we have in-office team days, great food, collaborative spaces and the right digital tooling to encourage group brainstorming

Cynthia Gumbert

Chief Marketing Officer

How do you empower your team to be more creative?

As a leader, I always empower my team to challenge me and debate a really good idea. I believe the voice of many outperform the voice of few. For me, it’s about fostering psychological safety, allowing time for free-thinking, fast failing, and more. It's most important to make space for creativity, remove barriers, nurture talent and communicate!

Stephanie Manzelli

VP, People Partners & Total Rewards

What are SmartBear Perks + Benefits

SmartBear Benefits Overview

SmartBear is proud to offer a comprehensive benefits package designed to serve the needs of our employees. Just a few of which include:

-Great office perks including: $75 fitness gear reimbursement, free catered lunches on Friday's, and cold brew on tap
-Health benefits that offer varying levels of coverage and accessibility through Blue Cross Blue Shield
-Company-Paid benefits that protect you and your family from financial hardship
-Voluntary benefits to provide you with added security (We even offer Pet Insurance!)
-Open vacation policy

Culture
Volunteer in local community
We've cleaned up the Mystic River, helped out at Rosie's Kitchen, and visted the YMCA
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Day off for your birthday
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
Summer hours
President's club
Employee awards
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Family medical leave
Company sponsored family events
We have a Family Halloween Party every year!
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Paid holidays
Paid sick days
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Fitness stipend
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
Paid industry certifications
Budget for industry certifications is determined by departmental budget.

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