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VP of Marketing

| Greater Boston Area

Learn more about the role from our COO, Adam Medros, here! 

edX, the trusted platform for education and learning, is looking for a senior marketing leader who is looking to apply their brand building and growth experience to the global opportunity to transform access and affordability of education.

Responsibilities:

Reporting to the President & COO, the Vice President of Marketing is responsible for building and developing a world-class marketing team that can create and execute a data-driven growth marketing strategy, a brand and product marketing strategy to accelerate growth and also build edX’s brand equity and market awareness globally.

The VP of Marketing will:

  • Oversee all aspects of marketing including brand, product marketing, PR, internal and external communications, social media, customer acquisition and growth.
  • Lead the development and implementation of marketing strategies to solidify the edX brand and the brand value of our innovative MicroMasters program and B2B business offering.
  • Grow our capability to acquire and nurture learners interested in programs and degrees.
  • Grow our capability to acquire enterprise sales leads.
  • Develop and manage a consistent voice and tone across all edX products, in concert with Product and Engineering.
  • Lead, develop and manage a growing marketing team.
  • Represent the marketing team as a member of the executive leadership team and work closely with other functional leaders to guide edX strategy and operations.

Requirements:

  • 10+ years experience leading a consumer web marketing organization focused on both growth and brand building.
  • Demonstrated experience building and leading a data-driven and outcome oriented team in a B2C market.
  • Passion for and understanding of leveraging data to evaluate the impact of marketing.
  • Experience generating, developing, and executing impactful brand, product marketing, and PR outcomes.
  • Strong leadership skills, with experience collaborating and navigating in a matrixed organization.
  • Comfort dealing with complex organizational change management.
  • Experience coaching leaders and managers, aligning teams to goals, setting a strategic vision and creating an engaging, positive work environment.
  • Experience hiring and developing top talent and designing diverse, inclusive, effective and results-driven organizations.

Plusses:

  • Experience with marketing in the EdTech space including online certificate or degree programs, executive education, or Online Program Management (OPM).
  • Experience working with partner marketing teams.
  • B2B or Enterprise marketing experience.
  • Experience aligning product brand with employer brand to recruit top talent.

Applicants must be able to work out of our Cambridge, MA office. Sorry, Visa sponsorship is not available.


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Emailed

Location

edX is located right off the MIT campus in the Kendall Square neighborhood of Cambridge, MA

An Insider's view of edX

What projects are you most excited about?

My work focuses on enabling course teams at partner institutions to create high-quality learning experiences on edX.org. Right now couldn't be a more critical time for this work as we ramp up the amount of Master's degrees we are offering this Fall. I work with faculty, instructional designers, media producers, and project managers.

Ben Piscopo

Learning Designer

How has your career grown since starting at the company?

Working at edX has given me invaluable experience that has allowed me to explore and develop my career. I’ve been able to take on challenges and learning opportunities that have helped me discover the work I’m most passionate about. In my time at edX I’ve grown into a new role and continue to learn more about my work and myself.

Mary Mooshian

Associate Product Marketing Manager

What are edX Perks + Benefits

edX Benefits Overview

edX employees are eligible for all MIT benefits. Enjoy the benefits of an established benefits program, but still live startup life.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
We have a pension plan too!
401(K) Matching
5% match
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Commuter Benefits
Free Daily Meals
Happy Hours
Professional Development Benefits
Tuition Reimbursement
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