VP, Marketing - TherapyCompany Description

Butterfly Network’s mission is to democratize healthcare by enabling universal access to superior medical imaging. We reinvented ultrasound technology by creating the world's first handheld, single-probe whole-body ultrasound system: the Butterfly iQ. This innovative technology reduces the cost of the traditional ultrasound system by miniaturizing it onto a single semiconductor silicon chip.

Butterfly harnesses the advantages of AI and cloud computing to deliver advanced imaging that is easy-to-use and built for the digital era. The Butterfly iQ and next-generation Butterfly iQ+ have received CE Mark and FDA clearance, and are being sold in hospitals and clinics around the globe.

Joining Butterfly Network is the opportunity to redesign the future of healthcare through the power of technology. Embark on a journey with us to maximize global impact, motivated by the idea that our products will change the lives of millions along with the people you love.

Job Description

We are seeking a dynamic, competitive therapy marketing lead to join our commercial leadership team. As VP, Marketing - Therapy you will create and define the strategy for our therapy vision map to modernizing standard of care. This role will lead the marketing efforts with cross functional partners to define product strategies that shift how physicians think about, and manage POCUS today. You will create complex translations into consistent go-to-market planning, build business plans that will lead to new product lines and business opportunities, and serve as a thought leader to the executive team. We are looking for someone who is highly strategic, has strong project management skills, and can influence cross-functionally with sales, marketing, clinical, regulatory and product teams, as well as provide guidance to executive leadership.

As part of our team, your core responsibilities will be: 

• Lead customer needs discovery and prioritization through market analysis and physician engagement 
• Define KOL management to create product market access and growth strategies across multiple therapies.
• Lead the development of both upstream and downstream marketing strategy in partnership with sales, global marketing, clinical, regulatory, and product
• Build business plans that will lead to new product lines and business opportunities
• Create competitive analyses based on business dynamics and market changes that will inform product decisions
• Perform a broad variety of tasks in support of the role and responsibilities.

Qualifications

Baseline skills/experiences/attributes:

• Bachelor’s Degree, Advanced degree preferred
• 12+ years of experience in a Marketing, Medical / Clinical Affairs or Product Marketing role
• Experience working within a commercial healthcare organization, selling to large health systems, provider networks and IDNs
• Experience growing and evangelizing emerging medical device products 
• Managed and aligned cross-functional partnerships within clinical leadership to the Commercial organization for development of marketing materials, medical and sales training, regulatory review, and opinion leader relationships
• Proven experience leading through influence and working closely with cross-functional leadership, including the Executive Team
• Ability to synthesize data to create sound business & strategy recommendations
• Proven track record developing methods to measure and systemize Marketing KPIs and leading change management for internal teams and customers

Ideally, you also have these skills/experiences/attributes (but it’s ok if you don’t!):

• Experience working in a start-up/ start-up environment with hands on experience
• Global experience and mindset

You Deeply Identify with Core Butterfly Network Values:

• Efficient & Speedy - you get work done in a fraction of the time as industry peers 
• Intellectually Curious - you are thoughtful & inquisitive; people enjoy working with you because they learn from you
• Mission-Driven & Committed - you are passionate about the company's purpose and are immensely productive
• Team Oriented - you celebrate and take joy in the success of others on the team

Additional Information

We offer great perks: 

• Fully covered medical insurance plan (with dental & vision) - as a health-tech company, we place great worth on our teams’ well-being
• 401k plan and match - we facilitate your retirement goals
• Work from Home - we offer a hybrid work environment, part time in the office and part time work from home
• Pre-tax commuter benefits - we make your commute more reasonable 
• Unlimited Paid Time Off + 15 Holiday Days a Year - recharge and come back ready to make an impact
• Parental Leave - for eligible employees, we provide a generous 10-week parental leave and additional 6-8 weeks pregnancy-related leave for birthing parents. 
• Competitive salaried compensation - we value our employees and show it 
• Equity - we want every employee to be a stakeholder
• Beautiful office in Burlington, MA
• Kitchen stocked with snacks and beverages
• The opportunity to build a revolutionary healthcare product and save millions of lives! 

Butterfly network does not accept agency resumes.

Butterfly Network Inc. is an E-Verify Company. 

Butterfly Network is an equal opportunity employer.  Regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability or Veteran status. All your information will be kept confidential according to EEO guidelines.

Butterfly Network requires as a condition of employment proof of vaccination for COVID-19 subject to accommodation for sincerely held religious beliefs and/or disability.