Vice President, Product Marketing at Everbridge

| Greater Boston Area
!Sorry, this job was removed at 1:21 p.m. (EST) on Tuesday, December 17, 2019
Everbridge is looking for an action-oriented, results-driven Vice President of Product Marketing to develop, lead and execute the brands product positioning and messaging.
As the top product marketer in the company, you will be the mastermind behind a buyer-centric product messaging strategy and you’ll bring to life the value small businesses can achieve with Everbridge. Reporting to our Chief Marketing Officer and seated at our Burlington, MA location, the Vice President of Product Marketing will influence our overall success by defining a go-to-market strategy that impacts and accelerates market growth. 

What you'll do:

  • Lead a team of product marketing experts in their quest to build product and solution messaging that differentiates Everbridge in the market.
  • Develop market positioning, materials, and processes that differentiate our products and services in the marketplace.
  • Bridge Sales, Marketing and Product Management teams to drive a consistent and compelling product message to effectively promote and facilitate the sale of our products.
  • Develop a deep understanding of the voice of our customer/prospect to partner with our Product team to outline and define roadmap priorities.
  • Communicate the value proposition of our platform to the sales team and develop sales tools that support sales execution.
  • Define and drive pricing and packaging efforts, including promotions and measuring results.
  • Market Analysis:
  • Customers: Be the expert on our customers through cross-functional collaboration (with Brand team) and market research. Define and determine customer needs, experience and expectations.
  • Competition: Understand and refine our positioning through competitive analysis, including win/loss assessment.
  • Partners with FP&A; on on-going basis to manage the budget for the function.
  • Partners with Human Resources for the specifically assigned areas; creates and maintains a work environment that promotes client service, teamwork, performance feedback, individual and team recognition, mutual respect, and employee engagement ensuring quality hiring, training, and succession planning processes that encompass the company s diversity. 

What you'll bring:

  • 10+ years of experience in product marketing for a technology company with a strong background in SaaS products or related space.
  • Proven ability to build global go-to-market strategies and plans, then execute with a large multi-functional marketing organization.
  • Ability to support your team throughout the go-to-market process: developing clear KPIs, managing & building insight-driven product marketing strategies that inform the go-to-market tactics, tracking campaign performance and reporting ROI back to senior management.
  • Excellent communication and leadership skills to drive projects and build executive buy-in and support for key projects.
  • Experience in big data and solutions, customer pain points, competitive landscape, and trends.
  • Demonstrated success in product launches and end-to-end execution of marketing strategies and life-cycle management.
  • Ability to translate complex concepts into competitive, compelling marketing messages.
  • Superb written and verbal communication skills
  • Solid analytical and critical thinking skills with proven expertise in problem solving.
  • BS/BA degree required; MBA or equivalent experience preferred.

Bridger Culture: 
 
At Everbridge, we have a mission that matters – to keep people safe and businesses running during critical events. Our “Bridgers” join Everbridge to make a positive impact on the world through their work. The core of our company culture is built around making a difference. Our people are dedicated to solving problems during difficult times and challenging situations as our software was built to save lives.
We are a rapidly growing organization transforming the field of critical event management and need passionate, committed and determined individuals to help us carry out our mission. Our environment is dynamic, and our culture is constantly evolving and expanding in order to provide the best employee experience.
Click here to learn more about what we do. Passionate about our mission? Want to #BeTheBridge? Apply to be a part of our team today!
Everbridge is an Equal Opportunity/Affirmative Action Employer. All qualified Applicants will receive consideration for employment without regard to race, creed, color, religion, or sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Read Full Job Description

Technology we use

  • Engineering
    • .NETLanguages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages

Location

Free parking, plenty of restaurants, shopping and outdoor spaces to enjoy!

What are Everbridge Perks + Benefits

Everbridge Benefits Overview

Our benefits package is competitive and robust. Four weeks' vacation, eleven company holidays, and a flexible work from home policy, are just some of the highlights of what we offer to our team. Click the links below for details on what we offer to you and your family.

Culture
Volunteer in local community
Check out this blog post to see how our fellow #bridgers use their generous VTO benefit: https://medium.com/team-everbridge/giving-back-to-the-communities-where-we-work-and-live-1642296e8719
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
This program includes healthcare and dependent care management accounts to allow employees to pay out-of-pocket expenses with tax-free dollars.
Disability Insurance
Life and disability insurance provides financial protection to you and your loved ones in the event of a serious injury or death. Basic life/AD&D, STD & LTD is provided at no cost to you.
Dental Benefits
PPO in-network provides coverage for 100% preventative care and basic care and 60% for major services, up to $2,000 annual maximum.
Vision Benefits
A comprehensive vision plan, provided through MetLife, reduces costs for those who regularly see an eye care professional for eyeglasses or contact lenses.
Health Insurance Benefits
Everbridge offers two Preferred Provider Organization (PPO) options and a High Deductible Health Plan (HDHP) with a Health Savings Account (HSA) option. All plans are managed by Blue Cross Blue Shield
Life Insurance
Life and disability insurance provides financial protection to you and your loved ones in the event of a serious injury or death. Basic life/AD&D, STD & LTD is provided at no cost to you.
Pet Insurance
Everbridge employees can ensure a long & healthy life for their pet by purchasing pet insurance through United Pet Care discount program.
Wellness Programs
Onsite Gym
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga.
Retirement & Stock Options Benefits
401(K)
Employees can contribute from 1% to 25% of salary. The plan allows employees to make 401k contributions on pre-tax and after-tax basis. Employee chooses from various investment options.
401(K) Matching
Company match is a 50% match on the first 4% of salary contributed, up to the yearly maximum. Company matching contributions are subject to a three-year vesting schedule– 1/3 after one year, 2/3 aft
Employee Stock Purchase Plan
US employees may contribute up to 15% of base pay toward purchase of Everbridge stock. Stocks are purchased at 15% discount off market price. The ESPP has 2 six-month offering/contribution periods.
Performance Bonus
Depending on your position at Everbridge, you may be eligible for an annual performance based bonus at year end.
Child Care & Parental Leave Benefits
Generous Parental Leave
For birthing moms: 100% pay up to 10 weeks (coordinated with Short-Term Disability) For partners and adoptive parents: 100% pay up to 4 weeks
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Everbridge offers a number of remote positions, and our office-based positions are eligible for remote flexibilty, per manager discretion.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Employees are eligible for paid time off for sick, personal or vacation leave. New hires are eligible for 20 days / 160 hours per year, accrued on a bi-weekly basis and prorated based on date of hire.
Paid Volunteer Time
Full-time, US-based employees can take two days / 16 hours per year to participate in community-service activities that are company sponsored through a Pro Bono partner.
Paid Sick Days
Employees are eligible for paid time off for sick, personal or vacation leave. New hires are eligible for 20 days / 160 hours per year, accrued on a bi-weekly basis and prorated based on date of hire.
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Acme Our CultureBridge committee plans multiple company social events throughout the year including themed "Thirsty Thursday" events, annual holiday parties, summer outings, and more!
Free Daily Meals
We provide free breakfast on Monday. Employees get free lunch on Tuesday and thirsty Thursday events!
Game Room
Our game room includes Ping Pong, Foosball, Video Games, Darts.
Stocked Kitchen
All office locations are stocked with snacks, and offer weekly Tasty Tuesday company catered lunches. We also offer seasonal cold brew, and Thirsty Thursdays.
Happy Hours
Every week, we host "Tasty Tuesdays" (free lunch) and "Thursty Thursdays" (company happy hour).
Parking
We offer employees Free on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

Catered Lunch on Tuesdays & Craft Beer Deliveries on Thirsty Thursdays | Flexible Work Environment | Employee Referral Program with Networking Effect Leading to Cash Bonuses | Employee Stock Purchase Plan | Monthly Employee Engagement Activities (Chili Cook-off, Summer Outing, Holiday Party, Massage Day, Coffee Cart at Qtr. End) | Education and on-boarding sessions for the entire company through our "Bits & Bytes" program | Financial results are always shared and visible

More Jobs at Everbridge31 open jobs
All Jobs
Finance
Dev + Engineer
Marketing
Operations
Product
Project Mgmt
Sales
Project Mgmt
new
Boston
Developer
new
Boston
Sales
new
Boston
Marketing
new
Boston
Sales
new
Boston
Operations
new
Boston
Developer
new
Boston
Product
new
Boston
Project Mgmt
new
Boston
Sales
new
Boston
Project Mgmt
new
Boston
Finance
new
Boston
Sales
new
Boston
Developer
new
Boston
Marketing
new
Boston
Operations
new
Boston
Finance
new
Boston
Marketing
new
Boston
Sales
new
Boston
Marketing
new
Boston
Developer
new
Boston
Sales
new
Boston