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Vice President of Digital Marketing and Demand Generation

| Waltham

Intralinks is searching for an experienced Vice President of Digital Marketing and Demand Generation to join our Senior Leadership Team. In this role, you will be responsible for designing and executing multi-touch demand creation programs that leverage digital, social, and field tactics to drive both pipeline and engagement. You will be tasked with leading a broad team across various disciplines including global programs, marketing automation & infrastructure, digital & social, operations, reporting and analytics, and also play a hands-on role in the development of our new Community strategy. In this key leadership role, you will work in partnership with multiple functions to drive demand and engagement, including product marketing, corporate communications, field marketing and global sales.

Responsibilities

  • Develop and execute measurable demand creation programs that either drive pipeline through direct and indirect sales teams, or increased engagement across our ecosystem 
  • Develop and execute strategies, concepts and approaches for new client initiatives and nurturing campaigns across all digital platforms/touchpoints including Content, Video, Inbound, Demand Gen, Web, Social, Influencer Strategy and Digital PR, along with how these programs can be activated through our global field marketing assets
  • Work with product marketing to establish a common campaign framework for the global marketing community to leverage; determine the tactical mix, budget allocation, program goals, and measurement criteria of these global programs
  • Leverage emerging analytics technologies to evaluate data and provide insights that inform & support multichannel strategies
  • Establish best practices in digital marketing
  • Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline and ecosystem engagement
  • Evaluate, select and manage outside vendors that contribute to demand creation programs including direct marketing agencies and search engine optimization (SEO) experts
  • Define end-to-end lead management process in conjunction with sales operations and enablement, including lead capture, nurturing via portfolio marketing, and service level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams where applicable)
  • Stay up-to-date with digital and emerging technologies
  • Lead executive level business reviews

Required Background & Experience

  • Digital Marketing and Demand Gen expertise in the Software and Services Industry.
  • 10+ years of B2B demand creation, digital strategy, or digital brand planning experience; with a minimum of 5 years of B2B digital/inbound marketing, including web and content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication
  • Broad grasp of digital strategies across Content, Video, Inbound, Demand Gen, Web, Social, Influencer Strategy and Digital PR
  • Experience creating and implementing successful seeding, demand creation, lead nurturing and pipeline acceleration programs
  • Marketing automation, Web content management, Web analytics and business intelligence (reporting and analysis tools)
  • Proven record of supporting sales to meet or exceed pipeline and revenue targets
  • Successful track record of increasing engagement across target user bases
  • Excellent communicator with proven ability to lead executive level business reviews
  • Team player with cross-functional project leadership skills
  • Demonstrated skills in positioning and differentiating products and services
  • Highly motivated individual who thrives in a fast- paced team environment and is readily adaptable to changing market and organizational requirements
  • History of budget management
  • Entrepreneurial spirit with a passion for new and innovative approaches
  • TEAM PLAYER

Education:

Bachelor’s Degree required, MBA preferred

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
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    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
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    • IllustratorDesign
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    • SalesforceCRM

Location

Intralinks' Waltham location is located on the outskirts of Boston and easily accessible by vehicle, public transportation, company sponsored shuttle!

An Insider's view of Intralinks

What are some social events your company does?

Every other week each office hosts a Team Thursday event organized by different teams - the snacks are plentiful, trivia competition is fierce, and is a chance to break up your week with time to toast your colleagues!

Melanie Sardinha

Talent Program Associate

What are Intralinks Perks + Benefits

Intralinks Benefits Overview

Everything and more!

For you to succeed, you need to be able to afford to live and flourish. You need to stay healthy too.

Intralinks comprehensive health coverage provide options to suit your particular needs. This includes the ability to choose our health savings account option to put aside money for current as well as retiree medical needs. We also recognize the need for peace of mind and offer salary continuation through our short and long term disability programs, cash policies for critical illness and an accident protection plan. Our 401K plan with a company match helps you and your family prepare for the future. Our wide array of both company provided and supplemental insurance options ensures you and your family are covered. Rounding out these robust benefits are legal assistance, personal advocacy services, and work life balance through our flexible paid time off program as well as our in and out of office celebrations.

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Acme Co. provides employees with a 401(k) matching plan managed by [provider]. We match 6% of contributions up to 9% of an employee's annual gross pay.
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Game Room
Our game room includes Ping Pong.
Stocked Kitchen
Happy Hours
Happy hours are hosted every other week.
Parking
We offer employees Free on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes Career mentoring, Leadership mentoring.
Time allotted for learning
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