Intralinks is searching for an experienced Vice President of Digital Marketing and Demand Generation to join our Senior Leadership Team. In this role, you will be responsible for designing and executing multi-touch demand creation programs that leverage digital, social, and field tactics to drive both pipeline and engagement. You will be tasked with leading a broad team across various disciplines including global programs, marketing automation & infrastructure, digital & social, operations, reporting and analytics, and also play a hands-on role in the development of our new Community strategy. In this key leadership role, you will work in partnership with multiple functions to drive demand and engagement, including product marketing, corporate communications, field marketing and global sales.

Responsibilities

• Develop and execute measurable demand creation programs that either drive pipeline through direct and indirect sales teams, or increased engagement across our ecosystem 
• Develop and execute strategies, concepts and approaches for new client initiatives and nurturing campaigns across all digital platforms/touchpoints including Content, Video, Inbound, Demand Gen, Web, Social, Influencer Strategy and Digital PR, along with how these programs can be activated through our global field marketing assets
• Work with product marketing to establish a common campaign framework for the global marketing community to leverage; determine the tactical mix, budget allocation, program goals, and measurement criteria of these global programs
• Leverage emerging analytics technologies to evaluate data and provide insights that inform & support multichannel strategies
• Establish best practices in digital marketing
• Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline and ecosystem engagement
• Evaluate, select and manage outside vendors that contribute to demand creation programs including direct marketing agencies and search engine optimization (SEO) experts
• Define end-to-end lead management process in conjunction with sales operations and enablement, including lead capture, nurturing via portfolio marketing, and service level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams where applicable)
• Stay up-to-date with digital and emerging technologies
• Lead executive level business reviews

Required Background & Experience

• Digital Marketing and Demand Gen expertise in the Software and Services Industry.
• 10+ years of B2B demand creation, digital strategy, or digital brand planning experience; with a minimum of 5 years of B2B digital/inbound marketing, including web and content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication
• Broad grasp of digital strategies across Content, Video, Inbound, Demand Gen, Web, Social, Influencer Strategy and Digital PR
• Experience creating and implementing successful seeding, demand creation, lead nurturing and pipeline acceleration programs
• Marketing automation, Web content management, Web analytics and business intelligence (reporting and analysis tools)
• Proven record of supporting sales to meet or exceed pipeline and revenue targets
• Successful track record of increasing engagement across target user bases
• Excellent communicator with proven ability to lead executive level business reviews
• Team player with cross-functional project leadership skills
• Demonstrated skills in positioning and differentiating products and services
• Highly motivated individual who thrives in a fast- paced team environment and is readily adaptable to changing market and organizational requirements
• History of budget management
• Entrepreneurial spirit with a passion for new and innovative approaches
• TEAM PLAYER

Education:

Bachelor’s Degree required, MBA preferred