Sr Search Marketing Manager
Job Description:
The Opportunity
Are you a search marketing guru? Do you love finding new ways to improve SERP rankings? Do you get excited when Google updates their algorithm? We're seeking a SEO Manager to help bring the visibility of our marquee websites -workhuman.com and workhumanlive.com - to the next level. This role will be our in-house expert on all things organic search. You'll advise content writers on keyword density, optimize META tags and cross-linking strategy, determine new areas for website content, and everything else related to organic search. You will act as an SEO evangelist by effectively communicating our approach, opportunities, and risks to partners and stakeholders across Workhuman.
Main duties and responsibilities:
As the Senior Search Engine Optimization (SEO) Manager, you will be the primary point of contact for managing content and website initiatives that attract quality website traffic and drive business success through digital marketing SEO efforts:
- You will leverage your SEO strategic planning experience to identify technical SEO and on-page content opportunities in partnership with a team of Content Marketers and technology partners while influencing and executing a strategic vision for Workhuman's SEO road map
- Manage SEO campaigns and track performance across multiple websites and blogs
- You will prioritize continuous learning, cultivate industry connections, and ensure our approach to SEO is adaptive and modernized at an enterprise scale
- Advise in optimizing page content for keyword visibility
- Update META tags, cross-links, and other items to ensure website health
- Conduct keyword research analysis to uncover new opportunities and executes tactics to rank well for them
- Balances SEO with conversion & branding objectives
- Utilize competitive intelligence and battle for top position on search engines
- Test and optimize ad copy, landing pages, calls-to-action, etc.
- Analyze results and generate thoughtful, actionable reports for marketing leadership
- You will deeply understand metrics and levers for impact, and will clearly articulate strategic approach, opportunities, and risks.
- Work with development team to ensure technical SEO is strategized and executed
- Integrate with SEM and PPC to ensure synergies and strategic alignment
- Manage SEO agency and other vendor relationships to ensure maximum results
KPIs responsible for:
- Organic traffic volume increase
- Increasing Domain Authority
- Ensuring backlinks grow
- Optimized content aligned to Workhuman keywords
- Increasing keywords Workhuman ranks for
Required skills and experience:
- 7+ years of experience in search marketing (SEO), agency experience a plus
- Ability to independently manage budgets and campaigns
- Strong analytical skills and a love for data. Power-user of Google Analytics, Google Ads
- Understanding of search marketing reporting tools such as Ahrefs, seoClarity, Searchmetrics, Screamingfrog, BrightEdge, Moz, WordPress, Yoast, Google Data Studio, Google Analytics, Google Search Console
- Outstanding project management and time management skills
- Ability to work in a fast-paced environment
- Collaborate with colleagues in Demand, Content, Creative, Field, Product, and other marketing areas
- Extremely detailed oriented
- Agile worker, adaptable
- Team player
- Experience with WordPress, Marketo a plus
- Positive attitude a must with strong cross-collaboration skills
The Company:
Workhuman® is pioneering the human workplace through award-winning Social Recognition® and Continuous Performance Management solutions. Workhuman inspires more than six million humans across 180 countries to perform the best work of their lives. For the past 21 years, human resources and business leaders alike have used Workhuman Cloud® to gain the proactive insights necessary to transform and lead a more connected, human-centered workplace that accelerates engagement and productivity. To learn more about Workhuman's mission to make work more human for every person on the planet and how you can ensure great work is celebrated and amplified in your workplace, visit www.workhuman.com.
Did you know
- We have more than 6M employees worldwide, on the Workhuman Cloud
- Named The #1 Great Places to Work (GPTW) in Ireland in 2019, and was also named as one of the Best Workplaces for Women. 2020 marks the eighth consecutive year on the list; in 2020, moved to "large company" category and placed #4. Named Great Places to Work in Europe in 2020.
- Named a Boston Globe Top Place to Work in 2020 (mid-size company); 7th year featured on the list; Named a Great Place to Work Certified organization for the past 5 years
- In 2021: Best Workplaces in Tech in Ireland, Best Workplaces in Europe
Perks & Benefits for our Happy Healthy Humans:
- Comprehensive Health Plans
- Fully paid parental leave (12-week maternity/4-week paternity) effective day 1
- Peer-to-peer recognition program
- 401(k)
- Tuition Reimbursement
- Commuter bus from downtown Boston
- On-site fitness center
- Wellness rewards and reimbursements
- Fully stocked kitchen (cold brew on tap - snacks and coffee machines as far as the eye can see...)
- Regular celebrations for employees, families and special guests
At Workhuman, we love what we do because we're shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world's leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.