Sr. Product Marketing Specialist

| Greater Boston Area
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Who are we?

Hi, we're Alyce, a fast-paced, growth-focused team of pet lovers, snowboarders, sneaker-heads, guitarists, gym rats, comic book aficionados, gardeners, artists, gourmands, and travelers helping our customers create truly meaningful bonds with their prospects, clients, partners, and employees through personal gifting. We’re VC-backed, located near Post Office Square in downtown Boston and grew 1,200% last year. Alyce’s Product Marketing leads GTM and tells stories about how new products and features make our customers heroes. Our team researches customer needs, finds actionable insights, understands market dynamics, competitive messaging and crafts our positioning to share our story of value. All the while working cross-functionally with internal teams to develop and manage our GTM strategy and product launches.

About the role...

We’re looking for a full-time Product Marketing Specialist who can help us get the market excited by the Alyce story. Reporting to our Sr. Manager of Product Marketing, you’ll play a key, nay crucial, role in understanding the needs of the market, knowing the value Alyce brings to the market, differentiating our product from the competitive offerings and drawing the lines that bring it all together. You are a “do-er”- someone who thinks strategically, acts decisively, solves problems and has fun doing it. 

How your talents will make us more magical...
  • You will work cross-functionally with sales, marketing, customer success, and product to produce content and collateral that support customer and prospect conversations.
  • You will support go-to-market initiatives for product updates and releases (managing release timelines, creating deliverable checklists, delivering supporting content, etc.) 
  • You will deliver sales training and enablement to enhance sales effectiveness
  • You will manage multiple projects simultaneously with varying stakeholders across the business
  • You will deeply understand Alyce’s competitors and provide the rest of the organization with competitive intelligence and repositioning assets
  • You will be an expert on the marketing and sales technology landscape 
  • You will be a go-to person to describe Alyce’s primary buyers, knowing who they are, what they care about, what they do and support the rest of the organization with enablement materials.
You should...
  • Have at least 3 years of experience in product marketing or related roles
  • Be an expert storyteller, from helping craft core product messaging and positioning to bringing that story to life in a variety of tactics and formats.
  • Have excellent written and oral communication/presentation skills including the ability to create and deliver effective presentations.
  • Have working knowledge of marketing and sales technologies and solutions, the primary vendors, and industry trends and dynamics is preferred.
  • Be a true self-starter who thrives in a fast-paced software start-up environment.
Benefits & Perks
  • Comprehensive Insurance Coverage
  • Unlimited Vacation
  • Learning and Development Reimbursement
  • Family Leave (Maternity, Paternity)
  • Gym/Fitness Program Reimbursement
  • Kitchen Stocked Daily with Tasty Snacks, Fruit and Drink
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • jQueryLibraries
    • ReactLibraries
    • Scikit-learnLibraries
    • DjangoFrameworks
    • FlaskFrameworks
    • TensorFlowFrameworks
    • MySQLDatabases
    • Neo4jDatabases
    • Google AnalyticsAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • FullContactLead Gen
    • AlyceLead Gen

Location

We're located in the financial district, in the heart of Boston. Close to everything interesting & fun, a short walk from South Station & Park Street.

An Insider's view of Alyce

What's something quirky about your company?

In our initial hiring process, we ask one simple question, “what is the best present you have ever given someone?” This tells us two things, how much the prospective hire really wants the role and how much they embody our company morals to give first.

Mike Goldenberg

Head of Sales

How does the company support your career growth?

We support career growth through offering self-improvement stipends that people have used to attend job-specific conferences or workshops. We have also had people switch departments, like from Customer Success to Product Management or Sales to Marketing because Unwrapping the Possibility (10x yourself) is one of our core values!

Sean MacPherson

Head of Customer Success

What is your vision for the company?

We're making B2B sales and marketing more human and bringing smiles to the faces of thousands of people at work everyday. We believe that companies have gone too far in their spray and pray, impersonal tactics and we're leading the movement back to the importance of the 1-to-1 interactions that create real connection through the act of gifting.

Greg Segall

Founder and CEO

How do your team's ideas influence the company's direction?

We have a very open, supportive culture.
Everyone's opinion matters.

Every Alyce team member, and even close contractors, openly share their ideas and suggestions to improve experiences for clients and fellow-staff as we grow.
Whether they've been here from day one or it's their first day, Everyone brings value.

Tori Oellers

Head of Operations

What are Alyce Perks + Benefits

Alyce Benefits Overview

We strive to build an inclusive culture that celebrates our individual differences as real people who are united by our company's core values. We are growing very quickly, which means we have A LOT of fun milestones to celebrate. We've created benefits and perks that reflect our investment in the most valuable asset we have as a company: our team.

Culture
Volunteer in local community
We are all about giving back-- and use quarterly events as a way of doing so. Many of our employees also volunteer on their own locally-- as coaches, mentors and Bigs.
Partners with Nonprofits
We're proud that our product helps companies contribute to hundreds of charities! We also have formal partnerships with local nonprofits Artists For Humanity and ArtLifting.
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Alyce employees can contribute up to $2,750 annually to their FSA. We also provide Dependent Care FSA Max Election (per year) up to $5,000
Disability Insurance
Disability insurance covers 60% of the annual salary.
Dental Benefits
We provide two plan options with Guardian Dental Insurance
Vision Benefits
We offer allowance support for Vision Care. Frame Allowance: $180, 20% savings on the amount over your allowance. Lenses: Included in prescription
Health Insurance Benefits
We provide multiple different health insurance plan options through Harvard Pilgrim Health Care.
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
All full-time employees have stock options as part of their compensation package, which vest over a four year period.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
We host a company outing every quarter, which we use to both give back to the community but also to build team camaraderie. Examples include a Charles River cleanup and Escape The Room.
Game Room
We have a custom build-out video game station.
Stocked Kitchen
Alyce has a (really nice) kitchen with unlimited snacks, coffee, tea & sparkling water. A bottle of scotch, red wine or case of beer shows up on occasion. Amazing cheese plates also make an appearanc
Some Meals Provided
Happy Hours
1-2x per month, various members of the team can be spotted at Biddy Early's pub after work.
Fitness Subsidies
Employees have access to a state-of-the-art fitness center located in our office building (paid for by Alyce).
Professional Development Benefits
Promote from within
Continuing Education stipend
We want people to invest in what makes them grow as individuals. We offer $500 annually toward continued education, whether it is for professional development or personal growth.

Additional Perks + Benefits

Unlimited Vacation Policy

We are not the place where you will feel bad about taking your vacation.
You will be encouraged. We all benefit from taking the time to recharge and clear the mind.

Culture First: planting the seeds to grow a strong company culture

https://medium.com/foreshock/culture-first-planting-the-seeds-to-grow-a…

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