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Sr. Paid Digital Media Associate

| Greater Boston Area
As the Sr. Paid Digital Media Associate, you will be responsible for architecting and optimizing key paid media channels, including search, YouTube, Facebook, Linkedin, review sites, and a variety of publication partners. This exciting role will require you to bring a mix of quantitative and qualitative skills in order to acquire new customers at an efficient cost and drive measurable brand awareness. In short, you will play a critical role in keeping Toast on the path towards accelerated yet sustainable growth.

You’re a perfect fit if you are both creative and methodical. You enjoy brainstorming cross-functionally to help you shape the best ideas possible and believe in iterative testing as the best way to complete the small steps needed to ladder up towards the ambitious overarching goal.

What you will do:

  • Identify and execute weekly keyword and bid optimizations across search platforms to manage pacing, increase keyword coverage, and improve efficiency

  • Plan, implement, and record monthly ad copy, ad extension, and landing page tests to rotate messaging types and track conversion rate impact throughout marketing and sales funnels

  • Define audience-centric SEM strategy and improve campaign performance by using audience bid adjustments and/or RLSA campaigns

  • Establish trusting relationships with account representatives, keep a strong pulse on industry & platform updates, and seek out alpha/beta opportunities

  • Optimize lead gen programs with existing vendors, as well as public-facing content on review sites and publications

  • Evaluate opportunities for new partnerships and collaborate cross-functionally to onboard new vendors

  • Collaborate with the content and design teams to drive brand awareness and asset downloads

Do you have the right ingredients?

  • 1-2 years experience launching and optimizing paid media campaigns in Google Ads and Facebook

  • Proven experience conducting strategic analysis and providing proactive, actionable insights

  • Demonstrated ability to form strong cross-functional relationships

  • Strong communication and presentation skills

  • Ability to operate autonomously and prioritize tasks

  • Bachelor’s degree in quantitative discipline

Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • AngularjsLibraries
    • ES6Libraries

Location

Toast is headquartered in the heart of Fenway. Catch a Sox game, grab a bite, and stroll through one of the trendiest neighborhoods in Boston.
Toast values candidates with varied backgrounds — and these 3 employees prove it
Watch

An Insider's view of Toast

What’s the vibe like in the office?

Our office has both a relaxed but productive vibe. You'll see people with their heads down working, but you'll also see people hanging out and collaborating in open spaces. There's a good balance between work and play. When I'm not heads down coding, you'll find me playing guitar or hanging out in the Toast Pub.

Gabe Gonzalez

Associate Technical Sourcer, Previously: Software Engineer

How has your career grown since starting at the company?

I began as an implementation engineer, moved into instructional design, and now I am in my dream role as a product manager. This is afforded because Toast fosters a culture where experts in their domains are eager to give you a masterclass in what they do – you only need to ask and be willing to learn. This is the best perk when working at Toast.

Sean Park

Product Manager

What are Toast Perks + Benefits

Toast Benefits Overview

Toast strives to provide competitive compensation and benefits programs that help to attract, retain and motivate the best and brightest people in our industry. Our total reward package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet our employees’ changing needs.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
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