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Sr. Paid Digital Media Associate

Sorry, this job was removed at 12:16 p.m. (EST) on Tuesday, July 9, 2019

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As the Sr. Paid Digital Media Associate, you will be responsible for architecting and optimizing key paid media channels, including search, YouTube, Facebook, Linkedin, review sites, and a variety of publication partners. This exciting role will require you to bring a mix of quantitative and qualitative skills in order to acquire new customers at an efficient cost and drive measurable brand awareness. In short, you will play a critical role in keeping Toast on the path towards accelerated yet sustainable growth.

You’re a perfect fit if you are both creative and methodical. You enjoy brainstorming cross-functionally to help you shape the best ideas possible and believe in iterative testing as the best way to complete the small steps needed to ladder up towards the ambitious overarching goal.

What you will do:

Identify and execute weekly keyword and bid optimizations across search platforms to manage pacing, increase keyword coverage, and improve efficiency
Plan, implement, and record monthly ad copy, ad extension, and landing page tests to rotate messaging types and track conversion rate impact throughout marketing and sales funnels
Define audience-centric SEM strategy and improve campaign performance by using audience bid adjustments and/or RLSA campaigns
Establish trusting relationships with account representatives, keep a strong pulse on industry & platform updates, and seek out alpha/beta opportunities
Optimize lead gen programs with existing vendors, as well as public-facing content on review sites and publications
Evaluate opportunities for new partnerships and collaborate cross-functionally to onboard new vendors
Collaborate with the content and design teams to drive brand awareness and asset downloads

Do you have the right ingredients?

1-2 years experience launching and optimizing paid media campaigns in Google Ads and Facebook
Proven experience conducting strategic analysis and providing proactive, actionable insights
Demonstrated ability to form strong cross-functional relationships
Strong communication and presentation skills
Ability to operate autonomously and prioritize tasks
Bachelor’s degree in quantitative discipline

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Aja Sullivan

DEI Manager (she/her)

Baking an Inclusive Culture

An expansive diversity, equity and inclusion program

In 2023, Aja Sullivan’s DEI team is prioritizing representation, belonging and building an inclusive culture where Toasters can thrive. What is she looking forward to the most? “I am really excited to continue building our DEI external partnership strategy and understanding the impact we’re making,” she said. With a fortified internal DEI framework, Sullivan is thrilled to work on external programs, including working closely with customers, expanding Toast’s network of partnerships and highlighting her teams' great accomplishments.

I want all Toasters to feel comfortable and safely be their true selves.

Herb Dilema

Senior Director, Customer Care (he/him)

Toast Together, Grow Together

Belonging provides a foundation for employees to rise

Working in customer care for a round-the-clock business like the restaurant industry poses unique challenges and opportunities for Herb Dilema’s team. To ensure each individual feels connected and supported in their roles, Dilema has focused on ensuring everyone gets facetime with their direct managers as often as possible. By emphasizing connection on his teams, Dilema strives to make Toast feel like a home, not just a job. With this foundation of inclusion, Dilema hopes to see each individual take ownership of their career and grow with support from the company.

When an individual is able to be comfortable not only in their role but in their environment, we see their best self and in turn, we know that they will grow and prosper at Toast.

Carlos Diaz

Senior District Sales Manager (he/him)

Inclusive Remote Culture

Connecting employees all around the world

Diaz is one of the many Toasters who have always worked remotely, and will continue to do so. His team is able to connect with the territories they serve, while also strengthening their relationships with other Toasters all over the world through virtual programming and tools for collaboration. With remote employees across the U.S., Ireland and India, fostering an inclusive and engaging remote culture is a must at Toast.

Even though many of us are fully remote or hybrid, it feels like family, and everyone knows each other well. Virtual events help introduce us to other people and teams outside of our usual work environment.

What are Toast Perks + Benefits

Toast Benefits Overview

Toast strives to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total reward package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet our employees’ changing needs.

Culture

Volunteer in local community

Partners with nonprofits

Open door policy

OKR operational model

Team based strategic planning

Open office floor plan

Flexible work schedule

Remote work program

Diversity

Dedicated diversity and inclusion staff

Mandated unconscious bias training