Chewy
At Chewy, our mission is to be the most trusted and convenient destination for pet parents and partners, everywhere.
Boston, MA
Hybrid

Sr. Marketing Manager

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Our Opportunity:

Chewy is looking for a Sr. Marketing Manager to join our team within Marketing Science & Operations based in Boston, MA. The ideal candidate should have experience working across a variety of marketing channels. In this role you will leverage your marketing expertise and critical thinking to own Audience Governance for the marketing organization.

This centralized role will ensure the customer experience is consistent and paramount to delivering our business objectives. You will be accountable for managing target audiences to help drive positive customer marketing experiences and business objectives. This role will operationalize and apply our customer models, incorporating scores with other non-modeled customer attributes & behaviors to drive desired results in marketing campaigns. You will create and maintain audiences within the CDP (Customer Data Platform) and understand audience overlap to make recommendations to our marketing teams. You will need to communicate the strengths and limitations of our targeting strategy based on each channel’s scale.

In close partnership with Customer Science & Integrated Marketing teams, this role will help to define, maintain, and track a multitude of audiences to support marketing campaigns for both Customer Development & Acquisition. You will need a deep understanding of the Chewy customer and available attributes for segmentation and personalization. You’ll develop processes around audience activation and spearhead the feedback loop creation for reporting and measuring performance of the audiences. You will be an expert in the application of our MarTech Stack components, and work within the Marketing Product team to guide requirements for new capabilities and delivery of the right tools. 


What you'll do:

  • Maintain customer-first mindset while supporting multiple cross-functional initiatives.
  • Estimate sizing and overlap of different audience definitions, provide alternate solutions where you see strategic or operational opportunities.
  • Build a deep understanding of customer attributes to drive audience segmentation.
  • Ensure strategy is operationalized by understanding the marketing tech stack components.
  • Leverage customer models produced by data science team to drive customer behaviors.
  • Drive tangible results, maximize lifetime value and lifecycle migrations while improving the Chewy customer experience.
  • Build out robust and scalable processes, ensuring all documentation is kept up-to-date and communicated on a timely basis.
  • Manage expectations, risks & issues, and embrace team values for the shared success of customer projects.
  • Earn trust across the organization, develop interpersonal relationships to deliver projects which are often cross-functional in nature.


What you'll need:

  • B.S. in Marketing or equivalent experience
  • 4+ years of relevant marketing experience
  • Experience working cross-functionally with channel leads, analysts, and data scientists.
  • Proven experience segmenting and activating marketing campaigns.
  • Experience with A/B and multivariate testing a plus.
  • Basic understanding of SQL or other self-service data analytics tool.
  • Working knowledge of enterprise tools (JIRA, Confluence, Excel, Slack, etc.)
  • Self-motivated, takes proactive initiative and can work independently.
  • Demonstrated ability to work on projects requiring both creative and analytical skills.
  • Strong attention to detail, highly resourceful and solution-oriented mindset.

 

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at Chewy, please contact HR at chewy dot com
To access Chewy’s Privacy Policy, which contains information regarding information collected from job applicants and how we use it, please click here: https://www.chewy.com/app/content/privacy).

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What are Chewy Perks + Benefits

Chewy Benefits Overview

We offer competitive salaries and 401k, unlimited time off, comprehensive medical, dental, and vision benefits, in addition to wellness programs, online communities, and resources for improved physical and mental health... enabling you to be your best self - in and outside of work. With mentorship programs, employee resource groups, cross-functional job trainings, events, and customized development tracks for advancement, we're proud to help develop and promote our team members from within.

True to our business, we're pet-friendly and have fun pet-related perks like Paw-ternity leave for new pup parents and Chewy employee discounts. We offer countless volunteer opportunities, recreational club teams, company outings, happy hours, and team events to enable you to bond with fellow Chewtopians and have some fun!

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
We're currently 100% remote due to caution and care for the health & well-being of our team. Post-pandemic, we plan to operate in a combination of onsite and remote, with logistics still being defined
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We offer a commuter transit, parking, and dependent care FSA.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Chewy sponsors office sports leagues year-round.
Relocation assistance
Professional Development Benefits
Job training & conferences
Lunch and learns
Cross-functional lunch and learns.
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks

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