Digital Innovation Hub
Dawn Foods inspires bakery success every day.
Boston, MA

Sr Manager - Product Marketing at Digital Innovation Hub

| Greater Boston Area
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Dawn Foods has an exciting opportunity to be part of a digital start-up within a global leader in the Food Services market.  Come build a legacy that will transform a company and disrupt an industry.  

We have established a team in Boston that is helping to drive our digital journey.  In 2019, we created a digital vision and outlined a composable commerce strategy.  In 2020, we began to staff the Digital Innovation Hub and launched the company’s first-ever eCommerce platform.  Our digital journey is just beginning.  Do you work in Product Marketing today with a SaaS context?  Are you fluent in agile, sprints, and roadmaps?  Do you thrive on engaging customers and constantly improving the online customer experience?  If so, then you are our kind of SME (that’s subject matter expert).


This person sits between the digital team and our eCommerce site users. The person will be fluent on the functional capabilities of the online platform and help inform the product roadmap for site enhancements. The person will be experienced on setting up programs that engage users (primarily customers) to uncover obstacles to registration/adoption and identify future use cases that will drive engagement/loyalty. This person will own the communications effort around our monthly releases, become a digital storyteller, and serve as the primary customer advocate. This person will also become an expert in the eCommerce capabilities of our competitors. This is a highly cross-functional role working with digital, marketing, insights, sales, customer service, and the executive team.

Your core responsibilities include, but are not limited to:

  • Partner with the organization to deliver an exceptional e-Commerce experience for our Customers.
  • Engage customers and other users to drive insights into future platform enhancements, new digital capabilities, and the customer experience.
  • Create messaging and visual content to fuel communications of new platform enhancements to customers and users.
  • Partner with Marketing, Sales, Customer Service, and other teams to coordinate delivery and improve effectiveness of Release communications.
  • Work closely with the Insights team to provide customer qualitative customer inputs that can inform our quantitative customer feedback programs as we build our VOC capability
  • Collaborate with the Digital Product Management team to inform our product roadmap and help prioritize feature release schedule using VOC data
  • Utilize strong business analytics to uncover and solve critical customer and business problems.

  • BA/BS degree plus MBA (preferably in Marketing or related) preferred
  • Eight+ years in B2B or B2C eCommerce experience with proven growth over that period preferred
  • Product marketing experience in SaaS companies or prior customer success leadership roles
  • Must possess a detailed knowledge of digital strategy, planning, and execution
  • Understands the upstream and downstream implications of your work.
  • Tracks and shares external trends, best practices or ideas.
  • Experience in data-driven strategic analysis and customer insights
  • Agile development methodology
  • Passion for the art of the possible
  • Must possess the ability to work effectively in a matrix environment, collaborating closely across cross-functional teams across geographies
  • Confident, self-motivated individual with strong, demonstrable bias for action
  • Ability to synthesize customer feedback into specific eCommerce features and digital programs that drive adoption and engagement
  • Ability to create visuals that convey the customer experience that engage team members • Able to work well under pressure, and manage and prioritize a multitude of tasks
  • Business travel expected to be 20% for this role (post COVID).

    This role will be Boston-based and report to our Chief Digital Officer. Our company is headquartered in Michigan and the market leader in bakery ingredient manufacturing and distribution.


Here at Dawn, our crisis management team is meeting regularly to assess our response to COVID-19. As part of this, we are looking at potential changes in our interview and onboarding process, as your health and safety is of the utmost importance to us. We encourage you to check back frequently and know that recruiters will be in touch with candidates as needed. We appreciate your interest in becoming part of the Dawn Family and will continue to make updates as new information becomes available. 
Thank you, 
Dawn Recruitment Team 

An Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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Where we are

Located in Back Bay just blocks from Back Bay Station and Boston Public Garden. Endless food options.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • MongoDBDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM
    • MailgunEmail
    • SalesforceLead Gen

What are Digital Innovation Hub Perks + Benefits

Digital Innovation Hub Benefits Overview

Dawn leaders and the Jones Family are proud to provide exceptional award winning benefits to some of the best people in our industry. Our Philosophy is to continue taking the best care of our Team Members who fuel Dawn’s success every day.  We are committed to help Team Members and their loved ones live healthy lives for many years to come. Some of our benefits are: Health, Dental & Vision, Flexible Spending Account, Health Savings Account, Life Insurance AD&D, Disability, Voluntary Products, 401(K), Paid Time Off, Paid Parental Leave, Employee Assistance Program, Consumerism Card.

Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
We commit to creating an equitable and inclusive workplace driven by our diverse perspectives and unique backgrounds.
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
The benefit programs have a diverse offering to meet the needs of Team Members across the U.S
Mental Health Benefits
We have a robust well being strategy.
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
On Bonus eligible positions.
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Happy Hours
Pet Friendly
Fitness Subsidies
Dawn Foods reimburses up to $250 per person per year or $400 per family on gym memberships. And $600 per person per year or $1200 per family for weight management.
Professional Development Benefits
Tuition Reimbursement
Diversity Program

Additional Perks + Benefits

Dawn’s Circle of Excellence puts Dawn People at the top. We have been recognized as an innovator for our rewards programs over the last few years and we believe we have good reward programs. We are one of the first companies in the nation to offer an emergency savings program as well as a advocacy/wellbeing model for our Team Members and their dependents

An Insider's view of Digital Innovation Hub

What’s the vibe like in the office?

People in my office are energetic and enthusiastic about what we are building, and also willing to work together, share feedback, and be flexible to make things happen. Overall, the atmosphere in the office is really positive and I enjoy a lot working here.

FIona Wu

Product Manager

What projects are you most excited about?

We are building full scale, in-house, digital capabilities from scratch. The team is picking all of the platforms and solution providers to create a robust digital platform. We have complete autonomy. It's a once in a lifetime opportunity. And everything we do going forward will be a first for the company (and maybe the industry)!

Bob Howland

Chief Digital Officer

What makes someone successful on your team?

The Boston office is a start-up. We are in a shared space with dozens of other start-ups with lots of cool amenities and energy. The team spends lots of time collaborating on what capabilities we are going to build and how to build them. We talk. We exchange ideas. We act. Nimble. Agile. It's all very fluid. And exciting!

Gireesh Sahukar

Senior Director, Digital Technology

How do your team's ideas influence the company's direction?

Everything the team is working on will directly impact the future of Dawn. We are building tools that will transform how team members and customers interact with the brand. Having a direct impact on the future vision of a company that is celebrating 100 years of business is a unique and exciting opportunity that I am lucky to be a part of.


Sr. Product Manager

What is your vision for the company?

Digital is our future. I'm so excited about the team that Bob is building and the impact he has already made at every level. The new Boston team has hit the ground running. I'm 110% invested in our digital journey!

Carrie Jones-Barber

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