Sr. Manager, GMA Partner Marketing

| Greater Boston Area

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, and São Paulo, Brazil. http://www.indigoag.com/



Responsibilities:

 

The GMA (Grain Marketing Advisor) Commercial Marketing Senior Manager will be responsible for leading all marketing efforts connected to strategic partnerships with GMAs and their grower clients.

 

Appreciate the value of GMAs (Grain Marketing Advisors) to Indigo’s business, and adopt the Customer Experience goals outlined for the important segment, acting as an internal champion and external trusted resource/partner

  • Take over GMA relationships and ensure smooth execution of promotional plans


Develop a clear understanding of GMA business models, client relationships, needs & goals.

  • Develop a thorough understanding of Indigo’s system of solutions and the value it provides to GMAs and growers
  • Develop high level understanding of ag finance (hedging, basis, futures, etc.)


Create long-term processes to standardize and streamline GMA marketing programs to ensure smooth and productive partnerships

  • Determine how to efficiently scale our marketing bureau by establishing customizable templates and gaining client agreement to conform to our defined constraints
  • Ensures all signed GMA partners have been set up with Marketing offerings and there are clear account-based plans of Marketing deliverables going forward
  • Able to gain high level trust of C level executives to where they give marketing plan control over to Indigo for execution


Develop and document a standard Marketing offering and process to onboard GMA partners, working with the GMA program team

  • Suggest and implement optimizations to onboarding and marketing strategy to ensure the efficacy of GMA campaigns and grower engagement
  • Build out a strong GMA commercial marketing team


Demonstrate progressive quarter over quarter performance across key marketing metrics

  • Deliver strong results to support the ambitious company-wide GMA goals
  • Maintain a project pipeline that is used to manage timelines and expectations for both GMA clients and internal resources.
  • Able to build a long-term forecast of upcoming projects and demands to create smoother operations


Competencies:

  • Ability to carry and execute a high-quality customer experience
  • Ability to define and execute campaigns with clear goals under short time frames
  • Ability to manage multiple internal and external clients/stakeholders with focus and excellence
  • Executive communication and timeline management skills - ability to work with different, strong personalities
  • Capable of working in high pressure situations with calm resolve
  • Strong client management skills
  • An eye for creative excellence and messaging
  • Highly organized
  • Team player - able to communicate effectively
  • Detail-oriented
  • Strong writing & proofreading skills
  • Flexible mindset, able to adjust quickly to changing goals
  • Creative and strategic thinker able to develop new ideas, programs, suggestions for improvement
  • Strong presentation skills
  • Ability to recognize opportunities and act on them promptly
  • Ability to provide engagement metrics and reporting on marketing campaigns 
  • Good at managing and interacting with remote colleagues and clients
  • High EQ: humility, graciousness and diplomatic mindset


Qualifications:

  • 10 + years marketing and management experience
  • Experience marketing in partnership
  • Agriculture experience preferred but not necessary 
  • Experience creating marketing and demand gen plans and working with external agencies.
  • Experience managing creative projects on large and small scale.
  • Experience in event planning and management (nice to have)
  • Strong reporting skills
  • Management experience
  • Flexible travel capability
Read Full Job Description

Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • TypescriptLanguages
    • GraphQLLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

On the edge of Charlestown, we are within walking distance to restaurants and bars. The Sullivan Square T and bus stop is also right next door!

An Insider's view of Indigo

What projects are you most excited about?

Our mission is to provide agronomists with unbiased real-time data we are collecting across thousands of acres at the ground level and from space. It's such a thrill to be working on the data and analysis perspective of this massively cross-disciplinary team that helps agronomists initiate data-powered conversations to provide substantial results.

Jyoti

Principal Data Scientist

What makes someone successful on your team?

A successful Indigo team member is someone willing to continuously learn and improve, regardless of experience or role. Whether you’re an Engineer, Account Manager, Business Analyst, or Scientist, successful team members keep the bigger picture in mind and bridge disciplines to solve problems facing the incredibly complex system that is agriculture

Hilary

Software Product Manager

What are Indigo Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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