Sr. Field Marketing Associate
The Toast Marketing team is growing, and we are on the lookout for someone who is just starting out their career and is passionate about delivering world class experiences through Event Marketing. Reporting to the Senior Manager of Events, you’ll work hand in hand to create and manage project plans for various event activities including owned events, meetings and trade shows. If you’re someone who is hyper organized, super energetic, loves to travel and meet new people then this is the job for you!
- Create world-class events that drive unparalleled volume and quality of marketing qualified leads across the restaurant industry
- Drive event strategy through the development of both pre and post event engagement planning including:
- Creating and tracking event specific email campaigns
- Managing staff logistics for all stakeholders of show
- Tracking hardware, managing shipping arrival and departure of show equipment, and ordering booth supplies to ensure on site arrival of items
- Managing lead follow up process with internal team to ensure best-in-class conversion to meetings booked and customer acquisition
- Track and report on ROI of programs, w/ recommendations for future
- Optimize event strategy, process, and positioning to improve success of events
- Create processes that allow events to be as repeatable across all markets as possible
- Lead on-site event logistics both nationally and locally by setting up hardware, driving lead registration, and demoing Toast
- Work cross-functionally to create engaging content initiatives that highlight the Toast brand across all event programs
- Work closely with sales teams to gain on-site success and develop events that are most valuable to their markets and needs
- Work cross-functionally across marketing to create campaigns that support event strategies (i.e. day of social campaigns, targeted email tactics, etc.)
Requirements:
- 2-3 years experience planning and working on events, preferably in a marketing setting
- Willingness to travel up to 40% of time to shows to execute Toast Events
- Relentless desire to improve and challenge yourself
- Passion for using data to drive decision making
- Previous experience of marketing technology (Salesforce, HubSpot, etc.)
- The ability to be a team player as well as independent working