Senior Director of SEM, Experiences Team
TripAdvisor, the world's largest travel community, enables travelers to unleash the full potential of every trip. With over 661 million reviews and opinions covering the world's largest selection of travel listings worldwide – covering approximately 7.7 million accommodations, airlines, experiences, and restaurants -- TripAdvisor provides travelers with the wisdom of the crowds to help them decide where to stay, how to fly, what to do and where to eat. TripAdvisor also compares prices from more than 200 hotel booking sites so travelers can find the lowest price on the hotel that's right for them. TripAdvisor-branded sites are available in 49 markets, and are home to the world's largest travel community of 456 million average monthly unique visitors, all looking to get the most out of every trip. TripAdvisor: Know better. Book better. Go better.
TripAdvisor is looking for a Senior Director of SEM, to join our TripAdvisor Experiences team. In this role you will lead and build a team focused on growing SEM for the Experiences businesses across multiple brands.
Located in London, UK or Needham, MA, and reporting into the VP of Traffic - Experiences, you will manage a global team located across the US and the UK, you will define the global SEM strategy and will ensure execution. You need to have deep experience in both initiating new SEM programs as well as running mature, successful programs. You need to be experienced at managing and mentoring large teams as well as have an expertise in SEM industry best practices. You must be extremely strategic, analytical and results driven with experience in large scale spend trends.
Key Responsibilities:
- Maximize the impact of our SEM channel.
- Drive and ensure execution of our SEM operating plan.
- Lead, train and develop a team of SEM specialists.
- Develop testing methods, e.g., A/B or multivariate tests, for key SEM performance levers, e.g., ad copy and landing pages.
- Oversee in-depth analyses of data and current strategies to drive performance improvements and shape the project road map.
• Work with colleagues on the engineering team to identify areas of opportunity to improve or augment existing tools, functions, or processes to drive overall program improvements.
• Partner with the Product Team and business leaders to align traffic acquisition strategies with the goals and objectives of the overall business.
• Provide forecasting and budgeting guidelines for financial reporting
Skill & Qualifications:
• Masters’ or PhD degree.
• 8-10 years minimum experience required, including a minimum of 3 years of management experience with a team of 4+.
• Expert knowledge of SEM across large scale campaigns
• Expert ability with Excel and SQL.
• Experience managing multi-million-dollar SEM budgets.
• E-commerce, travel, consumer, or retail experience, a plus.
• Solid interpersonal skills and the ability to apply them externally, internally, and at all levels.
• Experience managing large, cross-functional projects.
• Demonstrated experience working in a team environment with experience communicating with senior leadership.
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