Sr. Director, Communications and Earned Programming

| Greater Boston Area | Remote
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

We’re an international AgTech startup pioneering an ambitious mission in a high-growth industry where agriculture meets technology to solve our toughest climate and economic challenges. Through the use of data-driven insights, natural microbiology, and innovative digital technologies, Indigo is partnering across the supply chain to cultivate agriculture as a scalable climate solution and enhanced ecosystem that beneficially serves farmers, consumers, and the planet alike.

Our mission is unique, and therefore our teams are too: from multigenerational farming experts who understand the land as though it were an extension of themselves, to cutting-edge technologists and scientists on the frontier of innovation, our teams are a reflection of the range of the stakeholders we serve: the Earth, the Farmer, and the Consumer.

In this newly created position reporting to Indigo's Chief Marketing Officer, we are seeking a dynamic leader with a passion for storytelling, brand building, and driving business impact. You will work closely with executive leadership, marketing, product offering teams, Investor Relations, and internal and external partners to ensure a consistent and compelling company-wide narrative and portfolio communications strategy that is excellent and impactful. This position has a global remit and you'll have the mandate to run a fast-paced business and partner with a team of integrated marketers to lead and raise Indigo awareness through smart attention-grabbing work.

Responsibilities

Indigo - The Preferred Partner:

  • Build Indigo’s brand reputation as a leader in AgTech among farmers, grain merchants, and ecosystem partners
  • Create a consistent, compelling brand message that builds trust with the agricultural community
  • Cultivate both a “farmer-first” and “customer-first” brand reputation that resonates in the industry and ultimately drives business
  • Strategically connect marketing and communications activity on behalf of Indigo and through partners 

Leadership & Teamwork:

  • Stand as an integral part of the Marketing Leadership Team, acting as a strategic driver and voice of our fast-paced business through earned media
  • Partner with a team of integrated marketers to lead and grow through smart, intriguing work and elevated stakeholder relations
  • Lead and develop an internal team of talent
  • Collaborate closely with teams across the company including: People (HR), Government Relations, Investor Relations, and Marketing Leadership to provide counsel and drive to activation so that our efforts show up as one brand with impact
  • Coach and activate internal stakeholders across the organization to ensure consistent and optimal narrative - ensuring consistency across all audiences (eg. field employees, technology team at conferences, executives to partners)

Presence and Purpose:

  • Cultivate a consistent narrative across the company
  • From planning and strategy to creative and measurement, you will be leading communications for a unique and pioneering business that has ambitions to make beneficial impact on agriculture and all of the industry stakeholders, including consumers
  • Develop relationships with key stakeholders in the scientific community to help Indigo build its position as a leading expert in the climate / environment space

Execution:

  • Develop a corporate communications plan for Indigo that factors our range of audiences, stakeholders and offerings
    • Maintain a pulse and analysis of Indigo’s public perception across our range of stakeholders - understanding our strengths, weaknesses and opportunities
    • Manage and support the corporate and commercial communications work product in executing upon the communications plan that builds brand equity (trust, reputation, quality)
    • Collaborate across channels - digital, social, PR for Indigo and its partners - around an editorial and agronomic calendar, identifying and leaning into key moments for Indigo’s brand with our range of audiences
  • Conduct audience research that measures sentiment, media consumption habits, production support needs (growers), perceived value of Indigo based on current offers
  • Align communications and marketing to strategically develop a unified message across all offers and stakeholders

Understands and embodies our mission & core values:

  • Excited by Indigo’s mission; believes that Indigo can fundamentally change the agriculture industry; can clearly articulate passion for our mission and values
  • Innovative; solution-oriented; fearless communicator on steers for the business and operates with optimism
  • Will be widely viewed as someone who personifies our core values, is committed to them, and leans on them when making decisions. Specifically:
    • Demonstrates a track record of high integrity - doing the right thing, owning mistakes, conducting oneself honestly
    • Values, communicates and interacts with others with high levels of transparency and respect
    • Collaborates well across functions; creates an inspiring and collegial work environment

Competencies

  • Able to connect and communicate across boundaries effectively and in a manner that engenders trust and empathy
  • Comfortable with ambiguity
  • Collaborates well across functions; creates an inspiring and collegial work environment
  • Excited by Indigo’s mission; believes that Indigo can fundamentally change the agriculture industry; can clearly articulate passion for our mission and values
  • Demonstrates a track record of high integrity - doing the right thing, owning mistakes, conducting oneself honestly
  • Values, communicates and interacts with others with high levels of transparency and respect
  • Ability to articulate strategy to internal and external audiences
  • Experience distilling complex issues into clear, creative communications
  • Strong instincts in fast-moving situations with media and partners
  • Deep understanding and appreciation for all aspects of modern marketing, content and communications
  • Able to filter through the noise to identify and shape communication and content to a larger narrative consistently and over time
  • Has the ability to intuitively drive process, mitigate issues before they’re known, and maintain a constant pulse of all necessary functions
  • Exceptional research, writing, editing, verbal, and interpersonal skills
  • Has a pulse of news and newsmaking events and knows how to find opportunities to insert Indigo into relevant stories

Qualifications

  • 8+ years of experience leading Corporate Communications
  • Proven experience developing and implementing corporate communications plans that factor in multiple audiences and initiatives.
  • Sophisticated understanding of media landscape and each respective group’s audiences goals
  • Experience with how content production and digital media work to leverage ideas effectively
  • Leadership and management experience building and leading high performing team in an inclusive way that aligns with Indigo core values
  • Demonstrated knowledge of our intersecting sectors and constituencies, passion and a proven track record in earned programming can make the journey more efficient (experience in Climate/Sustainability is a plus)
  • Gravitas to ensure Indigo’s message leads the day in crowded coalitions and partnerships
  • Clear financial acumen
  • Experience successfully managing and engaging with multiple agencies (of all types) to produce great results/work
  • Experience with crisis and issues preparedness
  • Experience with investor relations and communications, experience with transitioning from private to public a plus
  • Has an understanding of the agriculture industry with experience outside of the industry
  • Experience in similar role for a brand that successfully navigated hyper growth and evolution, transformation
  • Experience in a similar role navigating reputation management issues with proven, successful outcomes

“The requirements below are a wish list - not a hard set of “boxes” you need to check to move forward. Indigo is building an inclusive, team-oriented organization, and we want you to apply, regardless of whether you meet all the requirements below:”

Indigo is committed to living our values, specifically “creating a work environment where everyone feels respected, connected, and has opportunities to learn and grow.” As part of living our values, we strive to create a diverse and inclusive work environment where everyone feels they can be themselves and has an equal opportunity of succeeding.


Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • TypescriptLanguages
    • GraphQLLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

On the edge of Charlestown, we are within walking distance to restaurants and bars. The Sullivan Square T and bus stop is also right next door! We are currently working remote/hybrid with the exception of our fantastic Biotrinsic team who work from the office and lab space here.

An Insider's view of Indigo

What projects are you most excited about?

Our mission is to provide agronomists with unbiased real-time data we are collecting across thousands of acres at the ground level and from space. It's such a thrill to be working on the data and analysis perspective of this massively cross-disciplinary team that helps agronomists initiate data-powered conversations to provide substantial results.

Jyoti

Principal Data Scientist

How does the company support your career growth?

Since joining Indigo in 2018, my manager has always provided me with great feedback and room to focus on growing my skills from a dedicated API Engineer to having a strong full stack foundation. Simultaneously I’ve been encouraged to pursue a Tech Lead Manager role; a position I now occupy thanks to my hard work and the company's trust and support.

Jazmin

Tech Lead Manager

What are Indigo Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
More Jobs at Indigo43 open jobs
All Jobs
Data + Analytics
Design + UX
Dev + Engineer
HR + Recruiting
Legal
Marketing
Operations
Product
Sales
Design + UX
new
Boston
Product
new
Boston
Data + Analytics
new
Boston
Product
new
Boston
Data + Analytics
new
Boston
Product
new
Remote
Developer
new
Boston
HR + Recruiting
new
Boston
Design + UX
new
Boston
Operations
new
Remote
Design + UX
new
Boston
Developer
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Operations
new
Boston
HR + Recruiting
new
Remote
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Indigo's full profileSee more Indigo jobs