Sr. Customer Marketing/Demand Generation Lead

| Cambridge

Soofa is the neighborhood news feed that connects a community with screens everyone can see and anyone can use.

We are seeking a demand gen leader to drive inbounds and hypergrow the Soofa Talk platform. You will work across all departments, utilizing your strategy, business, and marketing knowhow to advance both top-of-the-funnel and downstream marketing initiatives to increase demand for Soofa with MQL’s.

This is a senior role that requires a strong track record.

Soofa is for people with a shared stake in a special place. Join the movement!

 

Responsibilities

  • Build and manage paid and organic lead generation campaigns with advertising partners based on sweet sweet data!
  • Shape messaging and content and bring Soofa’s content to new audiences
  • Define KPIs and grow each of our marketing programs month over month
  • Support the engagement and enablement of the sales team
  • Drive traffic to our website, landing pages, and social media 

 

Qualifications

  • 5-7+ years of marketing/analytics/revenue growth experience
  • 4-5+ years of business analytics/business operations/business process management experience
  • 2-3+ years leadership experience
  • Marketing tech expert (Adwords, Hubspot, and more)
  • Experience designing and creating display ads that convert
  • A proven track record running campaigns to lower CPM cost

 

Candidate Characteristics

  • Both colleagues and clients are excited to hear from you
  • Love working cross-departmentally with many stakeholders
  • Exceptional planning abilities and attention to detail and process
  • A “launch, then iterate” approach to life; you love to try new things
  • Data enthusiast

 

Bonus Points For

  • Experience in OOH/DOOH

 

Perks of Working with Soofa

  • Generous healthcare, dental, and parental leave packages
  • Short- and long-term disability and life insurance
  • Unlimited PTO
  • Dog-friendly office
  • Team lunches every Friday
  • Team activities like ski trips, camping, Whiskey Wednesdays, etc. 
  • Company culture focused on talent development and caring personally

 

Soofa is an Equal Opportunity Employer that does not discriminate on the basis of race, creed, color, religion, national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, gender identity, pregnancy or pregnancy-related condition, genetic information, arrest record, or any other characteristic protected by applicable federal, state, or local laws. Soofa is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • IllustratorDesign
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    • AsanaManagement
    • HubSpotCRM
    • MailChimpEmail
    • HubspotEmail
    • HubspotLead Gen

Location

Located in trendy East Cambridge, Soofa is steps away from both Kendall Square and the Green Line.

An Insider's view of Soofa

How does your team reward individual success?

From gong rings to weekly shout outs, a Soofarian’s achievements are never kept quiet. Soofarians set quarterly goals and get support from the rest of their team to reach them. At Soofa, there is nothing better than having your hard work acknowledged by your fellow peers. Our company works hard, plays hard and we love a good reason to celebrate!

Kayla Zaylor

Operations Manager

What does your typical day look like?

I love that a lot of my work involves meeting with local government partners, attending neighborhood association or city council meetings, and going to conferences, or going out to new neighborhoods to find the best locations for our signs or oversee the installation of a new Sign and answer any questions curious passerbys might have.

Lyra Schweizer

Director of City Growth

How has your career grown since starting at the company?

I was hired as an engineering intern, then into a full-time product manager role. Working with so many aspects of our org has helped me learn how to speak the language of every employee and department. I can speak up for resources I need to hit company goals, and I have ownership over our metrics—which enables and encourages me to get things done.

Charlotte Warne

Product Manager

What are some social events your company does?

Daily team exercises, team lunch and team stretches every Friday, monthly book clubs, birthday outings by zodiac sign, Whiskey Wednesdays, and annual skiing and island camping trips, to name a few.

Soofarians are special people. Spending time together both inside and outside our workspace has a profound effect on our culture.

Molly LaFlesh

Chief of Staff

What are Soofa Perks + Benefits

Soofa Benefits Overview

Great healthcare through BlueCross/BlueShield (HMO and PPO plans available). Affordable dental insurance. Generous parental leave packages for both primary and secondary caregivers. Free short- and long-term disability and life insurance. Equity for most full-time Soofarians. Unlimited PTO. Dog-friendly office. Team lunches every Friday. Team activities like ski trips, camping, Whiskey Wednesdays, etc. at least once a month.

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Soofa's leadership team is over 50% women.
Diversity manifesto
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. Soofa also provides 2 weeks of leave for the secondary caretaker.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees receive 16 hours per year of paid volunteer time.
Sabbatical
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Acme Co. hosts company outings Quarterly.
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted On occasion .
Pet Friendly
We welcome dogs into the office daily.
Recreational Clubs
Book club, hiking pals, and more!
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Diversity Program
Cross functional training encouraged
Promote from within
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