Sr. Customer Marketing/Demand Generation Lead

| Cambridge

Soofa is the neighborhood news feed that connects a community with screens everyone can see and anyone can use.

We are seeking a demand gen leader to drive inbounds and hypergrow the Soofa Talk platform. You will work across all departments, utilizing your strategy, business, and marketing knowhow to advance both top-of-the-funnel and downstream marketing initiatives to increase demand for Soofa with MQL’s.

This is a senior role that requires a strong track record.

Soofa is for people with a shared stake in a special place. Join the movement!

 

Responsibilities

  • Build and manage paid and organic lead generation campaigns with advertising partners based on sweet sweet data!
  • Shape messaging and content and bring Soofa’s content to new audiences
  • Define KPIs and grow each of our marketing programs month over month
  • Support the engagement and enablement of the sales team
  • Drive traffic to our website, landing pages, and social media 

 

Qualifications

  • 5-7+ years of marketing/analytics/revenue growth experience
  • 4-5+ years of business analytics/business operations/business process management experience
  • 2-3+ years leadership experience
  • Marketing tech expert (Adwords, Hubspot, and more)
  • Experience designing and creating display ads that convert
  • A proven track record running campaigns to lower CPM cost

 

Candidate Characteristics

  • Both colleagues and clients are excited to hear from you
  • Love working cross-departmentally with many stakeholders
  • Exceptional planning abilities and attention to detail and process
  • A “launch, then iterate” approach to life; you love to try new things
  • Data enthusiast

 

Bonus Points For

  • Experience in OOH/DOOH

 

Perks of Working with Soofa

  • Generous healthcare, dental, and parental leave packages
  • Short- and long-term disability and life insurance
  • Unlimited PTO
  • Dog-friendly office
  • Team lunches every Friday
  • Team activities like ski trips, camping, Whiskey Wednesdays, etc. 
  • Company culture focused on talent development and caring personally

 

Soofa is an Equal Opportunity Employer that does not discriminate on the basis of race, creed, color, religion, national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, gender identity, pregnancy or pregnancy-related condition, genetic information, arrest record, or any other characteristic protected by applicable federal, state, or local laws. Soofa is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.

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Technology we use

  • Product
  • Sales & Marketing
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • HubSpotCRM
    • MailChimpEmail
    • HubspotEmail
    • HubspotLead Gen

Location

Located in trendy East Cambridge, Soofa is steps away from both Kendall Square and the Green Line.

An Insider's view of Soofa

What are some social events your company does?

Soofa holds a bi-monthly "Whiskey Wednesday" to strengthen our ecosystem and let loose. We also enjoy annual ski trips and island camping, plus monthly birthday outings.

Molly LaFlesh

Chief of Staff

How has your career grown since starting at the company?

I started as Office Manager and have grown to Chief of Staff, plus I lead our People Operations team.

Molly LaFlesh

Chief of Staff

What are Soofa Perks + Benefits

Culture
Friends outside of work
Open door policy
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Acme Co. hosts company outings Quarterly.
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted On occasion .
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Recreational Clubs
Book club, movie Thursdays, and more!
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Cross functional training encouraged
Promote from within
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