Sr. Customer Lifecycle Marketing Manager at Rapid7

| Greater Boston Area
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Rapid7 (NASDAQ:RPD) is a team of highly motivated individuals dedicated to making the world a safer place through innovative cybersecurity solutions. With over 7,200 customers (including half of the Fortune 100) across 120 countries, Rapid7 aims to give Security, IT, and Development teams the tools needed to dramatically improve their security operations. Consistently named one of the best places to work by the Boston Business Journal, Rapid7 views its people as its most important asset and invests heavily in employee career development and company culture.

The Opportunity

Rapid7’s Customer Lifecycle Marketing Team is responsible for marketing programs that guide and delight customers through all phases of their Rapid7 journey. As the Sr. Customer Lifecycle Marketing Manager, you’ll be responsible for developing impact-driving marketing campaigns in partnership with many cross-functional teams across Marketing, Customer Success/Customer Experience, Support, and Product Management/UX to ensure a cohesive and positive experience across customer touchpoints. As a deep expert on customers, their attributes, behaviors and needs, you will lead and advocate for improvements in our customer relationships and customers’ ability to achieve value from our products.

Responsibilities

  • Customer Lifetime Value Maximization: Create, manage and track integrated, cross-channel campaigns across the lifecycle to guide customers to achieving success during and post-onboarding - helping them achieve key usage milestones and unlock the full product value

  • Customer Communications: Develop a cohesive communication plan to our existing customer base, driving a best-in-class customer experience across cross-channel touchpoints.

  • Customer Analytics: Develop a cohesive communication plan to our existing customer base, driving a best-in-class customer experience across cross-channel touchpoints.

  • Project Management: Operate as the organizer, manager, and leader of cross-functional projects.

  • Evangelism: Be an evangelist and spokesperson for Rapid7’s customer, and advocate for a customer-first mindset.

  • Ongoing Improvement: Champion the effort to continuously advance the effectiveness of our customer marketing strategies, tactics and systems.

Job Requirements:

  • Highly customer focused and oriented

  • 5+ years in customer marketing

  • Expertise in direct digital marketing best practices, including email marketing, social media, retargeting and digital personalization

  • Strong analytical background, naturally inquisitive and always seeking answers

  • High degree of emotional intelligence, able to empathize with customers as well as collaborate effectively across the organization

  • Results-driven with demonstrated track record of delivering against customer and business KPIs

  • Proven success with managing projects

  • Available for occasional travel to industry events as needed

  • B2B marketing experience with technology preferred

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM

Location

Rapid7 is conveniently located between the North End and West End of Boston, with plenty of restaurants, bars and public transport close by.

An Insider's view of Rapid7

What does your typical day look like?

For the majority of the day it’s a mix of weekly check-ins with various teams, project updates, and the occasional brainstorm.

When I’m not in meetings I’ve got headphones in while planning, writing, or designing — at my desk or perched somewhere around the office.

Grace

Senior Brand Storyteller

What are some things you learned at the company?

When we talk about being a moose and impact together, what we are saying is that we support each other on our journey forward. We actively look for ways to collaborate, strengthen our ideas and learn from each other, no matter what department you may be in at Rapid7.

David

Global Director of Sales Engineering

What are Rapid7 Perks + Benefits

Culture
Volunteer in local community
Once a year, Rapid7 offices across the globe close for the day so employees can volunteer.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Rapid7 is led by a diverse management team that represent the security community we serve. We believe that we all have a responsibility to continuously improve our DE&I efforts.
Unconscious bias training
We believe in continuous learning, our in-house trainers conduct consistent diversity trainings. We advocate for diverse thinking and strive to cultivate a workforce that mirrors the best minds.
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
We have so many amazing and organically created employee resource groups! These internal Rapid7 communities allow for an authentic experience where diverse employees and allies can come together.
Hiring Practices that Promote Diversity
We've taken the Parity Pledge, we reinforce strategic recruitment, we are committed to diversity partnerships, and we understand the importance in training around unconscious bias.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our remote work program includes full-time remote for specific positions, Work remotely on occasion as needed.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees receive unlimited hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Employees receive unlimited hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Rapid7 has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored sparkling water you can handle.
Some Meals Provided
Employees get free lunch during quarterly in-office Town Halls and some team meetings.
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Variable.
Time allotted for learning
Online course subscriptions available
Paid industry certifications
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