Sr. Acquisition Marketing Manager

| Greater Boston Area

Toast is looking for an innovative leader who can rigorously and creatively scale our paid media acquisition channels at an exponential rate. As the leader of our paid media efforts you’ll manage a growing set of channels, manage both in-house and agency experts, and be responsible for driving efficiency and scale hand-in-hand.

You are a perfect fit if you are at the forefront of paid media developments, can balance both leading a team and getting your hands dirty, and can set the strategic agenda across all levels of the organization (from C-suite to the Marketing team). You are passionate about growth and measuring every metric you possibly can. You love having a tangible and measurable impact on growing a business to the next level.

Toast is a company where employees are empowered to come up with freshly baked ideas and tackle meaningful challenges. You probably already know us a little bit by now, but Toast is one of the most awarded and fastest growing startups in Boston. In 2017, to name a few, we won BostInno’s award for Emerging Company of the year, were named the 3rd fastest growing company in North America by Deloitte, and raised over $100m in funding from the likes of Google Ventures. We have built a powerful and easy-to-use Android tablet-based point of sale platform for restaurants, helping them operate more efficiently and connect with their customer base in new and innovative ways.

Responsibilities

  • Metrics Focused. Oversee all acquisition (including paid search, paid social, review sites, display and more) to ensure full-funnel goal attainment
  • Boundless and Innovative. Identify areas of untapped revenue growth, develop proposals to gain funding, and work cross functionally to drive buy-in
  • Test and Efficiency Minded. Build, test, execute, and measure campaigns to continuously optimize and improve conversions (through A/B testing, multivariate testing, etc.)
  • Team Lead. Drive the strategic roadmap and professional development for paid media team
  • Cross-functional. Collaborate across the organization to drive scale for strategic initiatives including product launches, content releases, and sales territory expansion
  • Full Funnel. Drive acquisition - and bring best practices on measurement, ROI and attribution - for campaigns across the entire funnel, from awareness to deal generating
  • Budget and Revenue. Fully manage a rapidly growing paid media budget and determine the allocation that best drives revenue on a quarterly basis

Qualifications

  • Bachelor's degree in relevant field, preferably marketing or advertising
  • 6+ years of experience
  • Knowledge of Facebook Ads Manager, Google Adwords, and Bing strongly preferred
  • Ability to manage a team of marketers and influence cross functionally
  • Strong analytical skills and ability to use data to optimize day-to-day performance
  • Deep understanding of performance tracking and ROI analysis
  • Experience with multi-touch attribution a plus
  • Experience working in-house is a plus, in a B2B setting an additional plus
  • Knowledge of Salesforce is a plus
Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • AngularjsLibraries
    • ES6Libraries

Location

Toast is headquartered in the heart of Fenway. Catch a Sox game, grab a bite, and stroll through one of the trendiest neighborhoods in Boston.
401 Park Dr Suite 801 , Boston, MA 02215

Insider's spotlight

What are some social events your company does?

Toast puts a major focus on culture and centers its events around keeping Toasters engaged and social. In the past 6 months alone, we’ve had a competitive field day, a summer appreciation event (with a bonfire, food, drinks, and music), and a fall cookout where we had a pig roast and potluck. One of our own employees even performed with his band.

Brittany Rothstein

Training Content Specialist

What does your typical day look like?

Most mornings I take a second stab at a problem from the day before. With a good night of sleep I can look at things in a new light. If I’m still blocked, I’ll pair with someone after lunch. I love pairing with my teammates. Each of them offer something different and there are no egos on the table which creates an amazing learning environment.

Lisa Pan

Software Engineer

How has your career grown since starting at the company?

I began as an implementation engineer, moved into instructional design, and now I am in my dream role as a product manager. This is afforded because Toast fosters a culture where experts in their domains are eager to give you a masterclass in what they do – you only need to ask and be willing to learn. This is the best perk when working at Toast.

Sean Park

Product Manager

What are Toast Perks + Benefits

Toast Benefits Overview

Toast strives to provide competitive compensation and benefits programs that help to attract, retain and motivate the best and brightest people in our industry. Our total reward package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet our employees’ changing needs.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
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